Rascasse Audience Intelligence

House Audience in Colombia

A data profile of the people who buy, follow and care about House in Colombia — modelled from more than twelve digital signal sources. House has an estimated audience of 6,999,451 people in Colombia.

#59among Topic in Colombia
#3in Home & Garden

House has an estimated audience of 6,999,451 people in Colombia. 57.7% are female, 42.3% are male, average age 38.8.

Demographically, the House audience skews more female with an average age of 38.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the House profile in Colombia.

Audience size
7M
in Colombia
Gender
57.7%♀
42.3% male
Age
38.8
average years
Country rank
#86
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House fans

57.7% are female, 42.3% are male, average age 38.8.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for House audience in Colombia
MetricValue
Female57.7%
Male42.3%
Average age38.8
Estimated audience size6,999,451
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the House audience in Colombia
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

1.5%

of the worldwide House audience comes from Colombia.

Worldwide audience distribution share by country for House
CountryShare
United States18.7%
Italy5.7%
Brazil5.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.22×
Family OrientationCONSERVATISM1.12×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.92×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Colombia

See House audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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