A data profile of the people who buy, follow and care about House in Finland — modelled from more than twelve digital signal sources. House has an estimated audience of 1,705,462 people in Finland.
House has an estimated audience of 1,705,462 people in Finland. 58.9% are female, 41.1% are male, average age 47.6. Top brand affinities: Biltema, Danske Bank, Helsinki, Nature, Apartment.
Top brand affinities include Biltema, Danske Bank, Helsinki, with strongest over-indexing on Biltema (1.65× the country average).
Demographically, the House audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical House fan in Finland is more female, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the House profile in Finland.
58.9% are female, 41.1% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.6 |
| Estimated audience size | 1,705,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide House audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.16× | ||
| 02 | Danske Bank | Business & Career | 1.89× | ||
| 03 | Apartment | Business & Career | 1.80× | ||
| 04 | Stockmann | Shopping | 1.75× | ||
| 05 | Biltema | Business & Career | 1.65× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.65× | ||
| 07 | Moomin | Literature | 1.65× | ||
| 08 | Nature | Home & Garden | 1.64× | ||
| 09 | Dinner | Food & Beverages | 1.62× | ||
| 10 | Desserts | Food & Beverages | 1.58× | ||
| 11 | Foodie | Food & Beverages | 1.56× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 13 | Scandinavia | Travel & Leisure | 1.55× | ||
| 14 | Intersport | Shopping | 1.54× | ||
| 15 | Flower | Home & Garden | 1.54× | ||
| 16 | Estonia | Travel & Leisure | 1.54× | ||
| 17 | Terraced house | Home & Garden | 1.52× | ||
| 18 | Drawing | Home & Garden | 1.52× | ||
| 19 | Helsinki | Travel & Leisure | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Mindfulness | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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