A data profile of the people who buy, follow and care about House in Portugal — modelled from more than twelve digital signal sources. House has an estimated audience of 4,910,355 people in Portugal.
The average House fan in Portugal is 46.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Real property, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the House audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical House fan in Portugal is more female, around 46.8 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the House profile in Portugal.
58.4% are female, 41.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.8 |
| Estimated audience size | 4,910,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide House audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 1.77× | |
| 02 | Faro District | ~500K | 1.58× | |
| 03 | Lisbon District | ~2M | 1.32× | |
| 04 | Setúbal District | ~700K | 1.24× | |
| 05 | Porto District | ~1M | 1.14× | |
| 06 | Santarém District | ~300K | 1.14× | |
| 07 | Leiria District | ~300K | 1.13× | |
| 08 | Coimbra District | ~300K | 1.08× | |
| 09 | Braga District | ~500K | 1.00× | |
| 10 | Aveiro District | ~400K | 1.00× | |
| 11 | Castelo Branco District | ~90K | 0.96× | |
| 12 | Azores | ~100K | 0.94× | |
| 13 | Viseu District | ~200K | 0.92× | |
| 14 | Vila Real District | ~80K | 0.92× | |
| 15 | Bragança District | ~50K | 0.92× | |
| 16 | Portalegre District | ~50K | 0.92× | |
| 17 | Évora District | ~80K | 0.91× | |
| 18 | Beja District | ~70K | 0.91× | |
| 19 | Guarda District | ~60K | 0.91× | |
| 20 | Viana do Castelo District | ~100K | 0.90× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 1.62× | ||
| 02 | Microwave oven | Home & Garden | 1.62× | ||
| 03 | Rail transport | Travel & Leisure | 1.62× | ||
| 04 | Hardware store | Home & Garden | 1.62× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 06 | Herbalism | Health | 1.62× | ||
| 07 | Cappuccino | Food & Beverages | 1.62× | ||
| 08 | Modern furniture | Home & Garden | 1.62× | ||
| 09 | Europcar | Cars & Mobility | 1.61× | ||
| 10 | Street food | Food & Beverages | 1.60× | ||
| 11 | OLX | Shopping | 1.59× | ||
| 12 | Rio Ave F.C. | Sports | 1.56× | ||
| 13 | Rayo Vallecano | Travel & Leisure | 1.56× | ||
| 14 | Conference and resort hotels | Travel & Leisure | 1.54× | ||
| 15 | Black Friday (shopping) | Shopping | 1.53× | ||
| 16 | Zoo | Kids & Family | 1.53× | ||
| 17 | Cholesterol | Food & Beverages | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | EDreams | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| DIY Mentality | THRILL | 1.30× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Mindfulness | BALANCE | 0.97× | |
| Spirituality | BALANCE | 1.03× |
House has an estimated audience of 4,910,355 people in Portugal, concentrated in Lisbon District and Porto District.
58.4% of House fans are female, 41.6% are male, with an average age of 46.8 years.
House fans show strongest brand affinity for WhatsApp (1.51×), OLX (1.59×), and Real property (1.62×) over the country average.
House fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on OLX (1.59×), Real property (1.62×), Black Friday (shopping) (1.53×), and EDreams (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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