A data profile of the people who buy, follow and care about House in Malaysia — modelled from more than twelve digital signal sources. House has an estimated audience of 5,130,698 people in Malaysia.
The average House fan in Malaysia is 40.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Public bank, Property finder, Kitchenware, with strongest over-indexing on Public bank (1.64× the country average).
Demographically, the House audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical House fan in Malaysia is balanced, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Public bank.
The key figures that characterise the House profile in Malaysia.
51.0% are female, 49.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.9 |
| Estimated audience size | 5,130,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide House audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 1.61× | |
| 02 | Kuala Lumpur | ~1.5M | 1.39× | |
| 03 | Johor | ~900K | 1.34× | |
| 04 | Sarawak | ~600K | 1.32× | |
| 05 | Penang | ~400K | 1.28× | |
| 06 | Negeri Sembilan | ~300K | 1.15× | |
| 07 | Perak | ~500K | 1.12× | |
| 08 | Sabah | ~500K | 1.04× | |
| 09 | Malacca | ~200K | 1.02× | |
| 10 | Pahang | ~200K | 0.91× | |
| 11 | Kedah | ~300K | 0.88× | |
| 12 | Kelantan | ~200K | 0.69× | |
| 13 | Terengganu | ~100K | 0.67× | |
| 14 | Putrajaya | ~20K | 0.67× | |
| 15 | Labuan | ~30K | 0.63× | |
| 16 | Perlis | ~40K | 0.62× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 2.10× | ||
| 02 | First-time home buyer grant | Home & Garden | 2.10× | ||
| 03 | HVAC | Home & Garden | 2.10× | ||
| 04 | LED lamp | Home & Garden | 2.10× | ||
| 05 | Carpet cleaning | Home & Garden | 2.10× | ||
| 06 | Hardware store | Home & Garden | 2.10× | ||
| 07 | Mortgage calculator | Home & Garden | 2.10× | ||
| 08 | Cleanliness | Home & Garden | 2.01× | ||
| 09 | Starter home | Home & Garden | 1.99× | ||
| 10 | Home cinema | Technology & Electronics | 1.92× | ||
| 11 | Blood vessel | Health | 1.83× | ||
| 12 | Townhouse | Home & Garden | 1.83× | ||
| 13 | NASDAQ | Business & Career | 1.82× | ||
| 14 | Tableware | Food & Beverages | 1.79× | ||
| 15 | Microwave oven | Home & Garden | 1.75× | ||
| 16 | Harvey Norman | Shopping | 1.73× | ||
| 17 | Terraced house | Home & Garden | 1.68× | ||
| 18 | Mineral water | Food & Beverages | 1.67× | ||
| 19 | Public bank | Business & Career | 1.64× | ||
| 20 | Kitchenware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.41× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Mindfulness | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.90× |
House has an estimated audience of 5,130,698 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.0% of House fans are female, 49.0% are male, with an average age of 40.9 years.
House fans show strongest brand affinity for Public bank (1.64×), Property finder (2.1×), and Kitchenware (1.51×) over the country average.
House fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Property finder (2.1×), Kitchenware (1.51×), First-time home buyer grant (2.1×), and Starter home (1.99×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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