A data profile of the people who buy, follow and care about House in Indonesia — modelled from more than twelve digital signal sources. House has an estimated audience of 7,039,232 people in Indonesia.
House has an estimated audience of 7,039,232 people in Indonesia. 47.1% are female, 52.9% are male, average age 39.0. Top brand affinities: Slot machine, Online poker, Telegram, Baby food, Coffee roasting.
Top brand affinities include Slot machine, Online poker, Telegram, with strongest over-indexing on Slot machine (2.22× the country average).
Demographically, the House audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical House fan in Indonesia is balanced, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Slot machine.
The key figures that characterise the House profile in Indonesia.
47.1% are female, 52.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 39.0 |
| Estimated audience size | 7,039,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 27% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide House audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.24× | ||
| 02 | Slot machine | Games | 2.22× | ||
| 03 | Baby food | Kids & Family | 2.22× | ||
| 04 | Fashion show | Fashion & Accessoires | 2.18× | ||
| 05 | Coffee roasting | Food & Beverages | 2.08× | ||
| 06 | Online poker | Games | 2.05× | ||
| 07 | FC Bayern Munich | Sports | 1.95× | ||
| 08 | Washing machine | Home & Garden | 1.93× | ||
| 09 | Indonesian cuisine | Food & Beverages | 1.92× | ||
| 10 | Ice cream | Food & Beverages | 1.87× | ||
| 11 | Telegram | Internet & Social Media | 1.74× | ||
| 12 | Charity and causes | Business & Career | 1.74× | ||
| 13 | Steak | Food & Beverages | 1.66× | ||
| 14 | Pizza | Food & Beverages | 1.64× | ||
| 15 | Massively multiplayer online games | Games | 1.62× | ||
| 16 | Sneaker collecting | Fashion & Accessoires | 1.62× | ||
| 17 | Lipstick | Beauty & Wellness | 1.55× | ||
| 18 | Meat | Food & Beverages | 1.53× | ||
| 19 | Cholesterol | Food & Beverages | 1.52× | ||
| 20 | Luxury real estate | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| DIY Mentality | THRILL | 1.40× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.93× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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