A data profile of the people who buy, follow and care about Coffee roasting in Indonesia — modelled from more than twelve digital signal sources. Coffee roasting has an estimated audience of 2,591,097 people in Indonesia.
The average Coffee roasting fan in Indonesia is 32.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Vehicles, Current events, Basketball, with strongest over-indexing on Vehicles (3.4× the country average).
Demographically, the Coffee roasting audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Coffee roasting fan in Indonesia is balanced, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Vehicles.
The key figures that characterise the Coffee roasting profile in Indonesia.
54.5% are female, 45.5% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.5 |
| Estimated audience size | 2,591,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Coffee roasting audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 17.3% |
| China | 11.3% |
| United States | 10.1% |
Where the Coffee roasting audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bengkulu | ~30K | 1.24× | |
| 02 | West Sulawesi | ~10K | 1.09× | |
| 03 | Bangka-Belitung Islands | ~10K | 1.06× | |
| 04 | Papua (province) | ~20K | 1.05× | |
| 05 | Gorontalo (disambiguation)(2) | ~10K | 1.05× | |
| 06 | Bali | ~50K | 1.04× | |
| 07 | West Nusa Tenggara | ~30K | 1.02× | |
| 08 | Jambi | ~30K | 1.02× | |
| 09 | Aceh | ~40K | 1.00× | |
| 10 | North Sulawesi | ~30K | 1.00× | |
| 11 | East Nusa Tenggara | ~30K | 1.00× | |
| 12 | Riau Islands | ~30K | 1.00× | |
| 13 | Central Sulawesi | ~20K | 1.00× | |
| 14 | North Maluku | ~9K | 1.00× | |
| 15 | West Papua | ~8K | 1.00× | |
| 16 | Central Kalimantan | ~20K | 0.99× | |
| 17 | Southeast Sulawesi | ~20K | 0.99× | |
| 18 | Maluku | ~10K | 0.99× | |
| 19 | North Kalimantan | ~8K | 0.99× | |
| 20 | Lampung | ~50K | 0.98× | |
| 21 | West Sumatra | ~40K | 0.98× | |
| 22 | West Kalimantan | ~40K | 0.98× | |
| 23 | Riau | ~60K | 0.97× | |
| 24 | South Kalimantan | ~30K | 0.97× | |
| 25 | South Sumatra | ~60K | 0.96× | |
| 26 | Special Region of Yogyakarta | ~40K | 0.96× | |
| 27 | East Kalimantan | ~40K | 0.96× | |
| 28 | South Sulawesi | ~70K | 0.95× | |
| 29 | North Sumatra | ~100K | 0.92× | |
| 30 | Banten | ~90K | 0.91× | |
| 31 | Jakarta | ~200K | 0.90× | |
| 32 | Central Java | ~200K | 0.85× | |
| 33 | East Java | ~200K | 0.82× | |
| 34 | West Java | ~300K | 0.76× |
The strongest cross-interests of the Coffee roasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juventus F.C. | Sports | 4.29× | ||
| 02 | Gambling | Games | 4.27× | ||
| 03 | Basketball | Sports | 4.20× | ||
| 04 | Sweater | Fashion & Accessoires | 4.17× | ||
| 05 | Romance novels | Literature | 4.14× | ||
| 06 | Internet & Social Media | 3.94× | |||
| 07 | Manga | Literature | 3.92× | ||
| 08 | Information technology | Business & Career | 3.88× | ||
| 09 | Current events | Arts & Culture | 3.85× | ||
| 10 | Higher education | Business & Career | 3.77× | ||
| 11 | K-pop | Music & Radio | 3.74× | ||
| 12 | Flower | Home & Garden | 3.70× | ||
| 13 | Vehicles | Cars & Mobility | 3.40× | ||
| 14 | Spotify | Internet & Social Media | 3.39× | ||
| 15 | Fiction books | Literature | 3.34× | ||
| 16 | TV Tokyo | Movies & TV | 2.99× | ||
| 17 | Drama movies | Movies & TV | 2.78× | ||
| 18 | Internet & Social Media | 2.40× | |||
| 19 | Online shopping | Shopping | 2.29× | ||
| 20 | Beauty | Beauty & Wellness | 2.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.77× | |
| Individualism | JOY | 2.32× | |
| Social Media Usage | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.69× |
Coffee roasting has an estimated audience of 2,591,097 people in Indonesia, concentrated in West Java and East Java.
54.5% of Coffee roasting fans are female, 45.5% are male, with an average age of 32.5 years.
Coffee roasting fans show strongest brand affinity for Vehicles (3.4×), Current events (3.85×), and Basketball (4.2×) over the country average.
Coffee roasting fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~200K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coffee roasting itself, the audience over-indexes on Current events (3.85×), Basketball (4.2×), TV Tokyo (2.99×), and Gambling (4.27×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coffee roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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