Rascasse Audience Intelligence

Gambling Audience in Indonesia

A data profile of the people who buy, follow and care about Gambling in Indonesia — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 6,139,273 people in Indonesia.

#164among Topic in Indonesia
#6in Games

The average Gambling fan in Indonesia is 35.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Gambling profile in Indonesia.

Audience size
6.1M
in Indonesia
Gender
31.4%♀
68.6% male
Age
35.7
average years
Country rank
#227
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gambling fans

31.4% are female, 68.6% are male, average age 35.7.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Gambling audience in Indonesia
MetricValue
Female31.4%
Male68.6%
Average age35.7
Estimated audience size6,139,273
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Gambling audience in Indonesia
Age bracketShare%
16-1920%
20-2930%
30-3924%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Gambling audience comes from Indonesia.

Worldwide audience distribution share by country for Gambling
CountryShare
United States22.0%
United Kingdom5.8%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gambling audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Gambling fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~200K2.16×
02East Java~1M1.45×
03Jakarta~700K1.41×
04Banten~300K1.34×
05West Sumatra~100K1.33×
06Central Java~700K1.25×
07Bali~100K1.21×
08Riau Islands~80K1.18×
09East Kalimantan~100K1.12×
10Central Kalimantan~60K1.12×
11Riau~200K1.11×
12West Java~1M1.10×
13West Kalimantan~90K1.06×
14Lampung~100K1.04×
15South Kalimantan~80K1.03×
16Bangka-Belitung Islands~30K1.03×
17South Sumatra~100K1.01×
18West Papua~20K0.98×
19North Kalimantan~20K0.98×
20Jambi~70K0.97×
21North Sulawesi~60K0.95×
22West Sulawesi~20K0.95×
23Bengkulu~50K0.94×
24Gorontalo (disambiguation)(2)~20K0.94×
25Papua (province)~30K0.93×
26Maluku~30K0.93×
27North Maluku~20K0.93×
28Southeast Sulawesi~40K0.91×
29North Sumatra~300K0.90×
30Central Sulawesi~50K0.89×
31East Nusa Tenggara~60K0.85×
32West Nusa Tenggara~60K0.84×
33Aceh~70K0.83×
34South Sulawesi~100K0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Indonesia

See Gambling audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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