A data profile of the people who buy, follow and care about Gambling in Poland — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 1,816,437 people in Poland.
Gambling has an estimated audience of 1,816,437 people in Poland. 43.3% are female, 56.7% are male, average age 37.7. Top brand affinities: Comedy movies, Country music, Lech Poznań, Gospel music, X.
Top brand affinities include Comedy movies, Country music, Lech Poznań, with strongest over-indexing on Comedy movies (1.73× the country average).
Demographically, the Gambling audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Gambling fan in Poland is more male, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Gambling profile in Poland.
43.3% are female, 56.7% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 37.7 |
| Estimated audience size | 1,816,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Gambling audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casino games | Games | 4.35× | ||
| 02 | Online poker | Games | 3.90× | ||
| 03 | Gospel music | Music & Radio | 3.11× | ||
| 04 | Card games | Games | 2.62× | ||
| 05 | Puzzle video games | Games | 2.37× | ||
| 06 | Fantasy movies | Movies & TV | 2.16× | ||
| 07 | Country music | Music & Radio | 2.09× | ||
| 08 | First-person shooter games | Games | 2.04× | ||
| 09 | Online games | Games | 1.98× | ||
| 10 | Rhythm and blues music | Music & Radio | 1.88× | ||
| 11 | Blues music | Music & Radio | 1.81× | ||
| 12 | Ekstraklasa | Sports | 1.75× | ||
| 13 | Comedy movies | Movies & TV | 1.73× | ||
| 14 | Religion | Business & Career | 1.70× | ||
| 15 | Lech Poznań | Sports | 1.65× | ||
| 16 | X | Internet & Social Media | 1.64× | ||
| 17 | Music videos | Music & Radio | 1.58× | ||
| 18 | Electronic music | Music & Radio | 1.57× | ||
| 19 | Animal | Pets & Animals | 1.52× | ||
| 20 | Telecommunication | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Social Media Usage | JOY | 1.16× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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