A data profile of the people who buy, follow and care about X in Poland — modelled from more than twelve digital signal sources. X has an estimated audience of 5,966,236 people in Poland.
X has an estimated audience of 5,966,236 people in Poland. 50.6% are female, 49.4% are male, average age 36.2. Top brand affinities: Social networking service, Emerging technologies, Magic (illusion), Tumblr, Freeware.
Top brand affinities include Social networking service, Emerging technologies, Magic (illusion), with strongest over-indexing on Social networking service (1.68× the country average).
Demographically, the X audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical X fan in Poland is balanced, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Social networking service.
The key figures that characterise the X profile in Poland.
50.6% are female, 49.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.2 |
| Estimated audience size | 5,966,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide X audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 5.91× | |||
| 02 | Tumblr | Internet & Social Media | 2.80× | ||
| 03 | Freeware | Technology & Electronics | 2.48× | ||
| 04 | Wind turbine | Home & Garden | 2.42× | ||
| 05 | Emerging technologies | Technology & Electronics | 2.11× | ||
| 06 | Industrial engineering | Business & Career | 2.11× | ||
| 07 | Magic (illusion) | Kids & Family | 1.82× | ||
| 08 | Systems engineering | Business & Career | 1.76× | ||
| 09 | Viral marketing | Business & Career | 1.75× | ||
| 10 | Linux | Technology & Electronics | 1.72× | ||
| 11 | Brigitte Bardot | Movies & TV | 1.72× | ||
| 12 | Social networking service | Technology & Electronics | 1.68× | ||
| 13 | Darts | Sports | 1.68× | ||
| 14 | Unisex | Fashion & Accessoires | 1.65× | ||
| 15 | Kiev | Travel & Leisure | 1.64× | ||
| 16 | Funny Videos | Internet & Social Media | 1.62× | ||
| 17 | Shoemaking | Fashion & Accessoires | 1.60× | ||
| 18 | Heavy equipment | Home & Garden | 1.53× | ||
| 19 | Bonsai | Home & Garden | 1.53× | ||
| 20 | Agricultural machinery | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Quality Awareness | PREMIUM | 1.00× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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