A data profile of the people who buy, follow and care about Animal in Poland — modelled from more than twelve digital signal sources. Animal has an estimated audience of 6,063,107 people in Poland.
Animal has an estimated audience of 6,063,107 people in Poland. 60.4% are female, 39.6% are male, average age 40.5. Top brand affinities: Dogs, Gazeta Wyborcza, Rossmann, Viral video, Fiction books.
Top brand affinities include Dogs, Gazeta Wyborcza, Rossmann, with strongest over-indexing on Dogs (1.57× the country average).
Demographically, the Animal audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Animal fan in Poland is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dogs.
The key figures that characterise the Animal profile in Poland.
60.4% are female, 39.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.5 |
| Estimated audience size | 6,063,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Animal audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.27× | ||
| 02 | Love & Sex | Kids & Family | 2.23× | ||
| 03 | Contemporary R&B | Music & Radio | 1.93× | ||
| 04 | Musical film | Movies & TV | 1.89× | ||
| 05 | Self-defense | Sports | 1.84× | ||
| 06 | Diary | Kids & Family | 1.73× | ||
| 07 | Charity and causes | Business & Career | 1.65× | ||
| 08 | Instant messaging | Internet & Social Media | 1.65× | ||
| 09 | Musical theatre | Movies & TV | 1.61× | ||
| 10 | Fiction books | Literature | 1.60× | ||
| 11 | Dogs | Pets & Animals | 1.57× | ||
| 12 | Meat | Food & Beverages | 1.57× | ||
| 13 | High-definition television | Technology & Electronics | 1.57× | ||
| 14 | Deichmann | Shopping | 1.56× | ||
| 15 | Kwestia Smaku | Food & Beverages | 1.55× | ||
| 16 | Rossmann | Shopping | 1.54× | ||
| 17 | Pet food | Pets & Animals | 1.53× | ||
| 18 | Gazeta Wyborcza | News | 1.52× | ||
| 19 | Gambling | Games | 1.52× | ||
| 20 | Science fiction movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.46× | |
| Extroversion | THRILL | 1.28× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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