A data profile of the people who buy, follow and care about High-definition television in Poland — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 1,555,725 people in Poland.
High-definition television has an estimated audience of 1,555,725 people in Poland. 41.0% are female, 59.0% are male, average age 39.4. Top brand affinities: Comedy movies, TV, Televisions, X, Video.
Top brand affinities include Comedy movies, TV, Televisions, with strongest over-indexing on Comedy movies (1.77× the country average).
Demographically, the High-definition television audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical High-definition television fan in Poland is more male, around 39.4 years old, with strong Social Media Usage tendencies and a notable affinity for Comedy movies.
The key figures that characterise the High-definition television profile in Poland.
41.0% are female, 59.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 39.4 |
| Estimated audience size | 1,555,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide High-definition television audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcasting | Movies & TV | 1.93× | ||
| 02 | Humour | Literature | 1.88× | ||
| 03 | X | Internet & Social Media | 1.84× | ||
| 04 | Video | Movies & TV | 1.79× | ||
| 05 | Comedy movies | Movies & TV | 1.77× | ||
| 06 | TV | Movies & TV | 1.76× | ||
| 07 | Society | Politics & Society | 1.72× | ||
| 08 | Televisions | Technology & Electronics | 1.71× | ||
| 09 | Electronic music | Music & Radio | 1.70× | ||
| 10 | Lech Poznań | Sports | 1.66× | ||
| 11 | Pop music | Music & Radio | 1.66× | ||
| 12 | Magazines | Literature | 1.64× | ||
| 13 | Law | Business & Career | 1.64× | ||
| 14 | School | Kids & Family | 1.60× | ||
| 15 | Hip hop music | Music & Radio | 1.58× | ||
| 16 | Animal | Pets & Animals | 1.57× | ||
| 17 | Science | Business & Career | 1.56× | ||
| 18 | Rock music | Music & Radio | 1.55× | ||
| 19 | Crafts | Home & Garden | 1.53× | ||
| 20 | Dance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.29× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.38× | |
| DIY Mentality | THRILL | 0.39× | |
| Patriotism | CONSERVATISM | 0.43× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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