A data profile of the people who buy, follow and care about Broadcasting in Poland — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 4,931,055 people in Poland.
Broadcasting has an estimated audience of 4,931,055 people in Poland. 50.9% are female, 49.1% are male, average age 42.4. Top brand affinities: Weather, Lech Poznań, First-person shooter games, Radio ZET, Fiction books.
Top brand affinities include Weather, Lech Poznań, First-person shooter games, with strongest over-indexing on Weather (4.45× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Broadcasting fan in Poland is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Weather.
The key figures that characterise the Broadcasting profile in Poland.
50.9% are female, 49.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.4 |
| Estimated audience size | 4,931,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Broadcasting audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather | Home & Garden | 4.45× | ||
| 02 | High-definition television | Technology & Electronics | 1.93× | ||
| 03 | Self-defense | Sports | 1.88× | ||
| 04 | Viral video | Internet & Social Media | 1.86× | ||
| 05 | Musical film | Movies & TV | 1.74× | ||
| 06 | Contemporary R&B | Music & Radio | 1.69× | ||
| 07 | Scotch whisky | Food & Beverages | 1.68× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 09 | First-person shooter games | Games | 1.60× | ||
| 10 | Musical theatre | Movies & TV | 1.59× | ||
| 11 | Meat | Food & Beverages | 1.56× | ||
| 12 | Video hosting service | Technology & Electronics | 1.56× | ||
| 13 | Fiction books | Literature | 1.55× | ||
| 14 | Radio ZET | Music & Radio | 1.54× | ||
| 15 | Laptop | Technology & Electronics | 1.54× | ||
| 16 | Science fiction movies | Movies & TV | 1.53× | ||
| 17 | Lech Poznań | Sports | 1.51× | ||
| 18 | Wikipedia | Internet & Social Media | 1.51× | ||
| 19 | BNP Paribas | Business & Career | 1.51× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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