A data profile of the people who buy, follow and care about Meat in Poland — modelled from more than twelve digital signal sources. Meat has an estimated audience of 2,390,978 people in Poland.
Meat has an estimated audience of 2,390,978 people in Poland. 55.8% are female, 44.2% are male, average age 40.2. Top brand affinities: Barbecue, Auchan, Cooking, Recipes, Lech Poznań.
Top brand affinities include Barbecue, Auchan, Cooking, with strongest over-indexing on Barbecue (2.54× the country average).
Demographically, the Meat audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Meat fan in Poland is more female, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Barbecue.
The key figures that characterise the Meat profile in Poland.
55.8% are female, 44.2% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.2 |
| Estimated audience size | 2,390,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Meat audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 2.85× | ||
| 02 | Barbecue | Food & Beverages | 2.54× | ||
| 03 | Lech Poznań | Sports | 1.78× | ||
| 04 | X | Internet & Social Media | 1.74× | ||
| 05 | Auchan | Shopping | 1.70× | ||
| 06 | Recipes | Food & Beverages | 1.67× | ||
| 07 | Humour | Literature | 1.65× | ||
| 08 | Electronic music | Music & Radio | 1.64× | ||
| 09 | Carrefour | Shopping | 1.64× | ||
| 10 | Comedy movies | Movies & TV | 1.60× | ||
| 11 | Pop music | Music & Radio | 1.60× | ||
| 12 | Magazines | Literature | 1.58× | ||
| 13 | Animal | Pets & Animals | 1.57× | ||
| 14 | Dogs | Pets & Animals | 1.56× | ||
| 15 | Hair products | Beauty & Wellness | 1.54× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 17 | Dance | Business & Career | 1.54× | ||
| 18 | Science | Business & Career | 1.53× | ||
| 19 | Crafts | Home & Garden | 1.52× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Social Media Usage | JOY | 1.34× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.37× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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