Rascasse Audience Intelligence

Meat Audience in Poland

A data profile of the people who buy, follow and care about Meat in Poland — modelled from more than twelve digital signal sources. Meat has an estimated audience of 2,390,978 people in Poland.

#363among Topic in Poland
#36in Food & Beverages

Meat has an estimated audience of 2,390,978 people in Poland. 55.8% are female, 44.2% are male, average age 40.2. Top brand affinities: Barbecue, Auchan, Cooking, Recipes, Lech Poznań.

Top brand affinities include Barbecue, Auchan, Cooking, with strongest over-indexing on Barbecue (2.54× the country average).

Demographically, the Meat audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

The typical Meat fan in Poland is more female, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Barbecue.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Meat profile in Poland.

Audience size
2.4M
in Poland
Gender
55.8%
44.2% male
Age
40.2
average years
Country rank
#550
Topic in Poland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

55.8% are female, 44.2% are male, average age 40.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Meat audience in Poland
MetricValue
Female55.8%
Male44.2%
Average age40.2
Estimated audience size2,390,978
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Meat audience in Poland
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4919%
50+24%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Meat audience comes from Poland.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01GrillingFood & Beverages2.85×
02BarbecueFood & Beverages2.54×
03Lech PoznańSports1.78×
04XInternet & Social Media1.74×
05AuchanShopping1.70×
06RecipesFood & Beverages1.67×
07HumourLiterature1.65×
08Electronic musicMusic & Radio1.64×
09CarrefourShopping1.64×
10Comedy moviesMovies & TV1.60×
11Pop musicMusic & Radio1.60×
12MagazinesLiterature1.58×
13AnimalPets & Animals1.57×
14DogsPets & Animals1.56×
15Hair productsBeauty & Wellness1.54×
16Do it yourself (DIY)Home & Garden1.54×
17DanceBusiness & Career1.54×
18ScienceBusiness & Career1.53×
19CraftsHome & Garden1.52×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
Social Media UsageJOY1.34×
SustainabilityBALANCE1.27×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.37×
TravellingTHRILL0.55×
PatriotismCONSERVATISM0.59×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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