A data profile of the people who buy, follow and care about Grilling in Poland — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 1,754,707 people in Poland.
Grilling has an estimated audience of 1,754,707 people in Poland. 56.9% are female, 43.1% are male, average age 41.6. Top brand affinities: Food, Cooking, Aldi, Rossmann, Stove.
Top brand affinities include Food, Cooking, Aldi, with strongest over-indexing on Food (1.51× the country average).
Demographically, the Grilling audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical Grilling fan in Poland is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Food.
The key figures that characterise the Grilling profile in Poland.
56.9% are female, 43.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.6 |
| Estimated audience size | 1,754,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Grilling audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen knife | Home & Garden | 6.12× | ||
| 02 | Stove | Home & Garden | 4.30× | ||
| 03 | Lottery | Games | 4.30× | ||
| 04 | OpenStreetMap | Internet & Social Media | 3.78× | ||
| 05 | Brewing | Food & Beverages | 2.71× | ||
| 06 | Culinary art | Arts & Culture | 2.56× | ||
| 07 | Kitchen utensil | Home & Garden | 2.43× | ||
| 08 | Alcohol | Food & Beverages | 2.31× | ||
| 09 | Purchase discount | Shopping | 2.26× | ||
| 10 | Festival | Music & Radio | 2.02× | ||
| 11 | Rossmann | Shopping | 1.93× | ||
| 12 | Aldi | Shopping | 1.92× | ||
| 13 | Meat | Food & Beverages | 1.91× | ||
| 14 | Camping | Travel & Leisure | 1.85× | ||
| 15 | Barbecue | Food & Beverages | 1.77× | ||
| 16 | Child care | Kids & Family | 1.63× | ||
| 17 | Cooking | Food & Beverages | 1.56× | ||
| 18 | Healthy diet | Health | 1.56× | ||
| 19 | Food | Food & Beverages | 1.51× | ||
| 20 | Smyk | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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