A data profile of the people who buy, follow and care about Camping in Poland — modelled from more than twelve digital signal sources. Camping has an estimated audience of 3,809,132 people in Poland.
Camping has an estimated audience of 3,809,132 people in Poland. 52.1% are female, 47.9% are male, average age 41.5. Top brand affinities: Nature, Consolidated Contractors Company, Rossmann, Aldi, Landscaping.
Top brand affinities include Nature, Consolidated Contractors Company, Rossmann, with strongest over-indexing on Nature (1.63× the country average).
Demographically, the Camping audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
The typical Camping fan in Poland is balanced, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nature.
The key figures that characterise the Camping profile in Poland.
52.1% are female, 47.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.5 |
| Estimated audience size | 3,809,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Camping audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 4.25× | ||
| 02 | Free climbing | Sports | 3.26× | ||
| 03 | Lottery | Games | 2.90× | ||
| 04 | Sport climbing | Sports | 2.74× | ||
| 05 | Backyard | Home & Garden | 2.59× | ||
| 06 | Landscaping | Home & Garden | 2.32× | ||
| 07 | Investment strategy | Business & Career | 2.03× | ||
| 08 | Garden tool | Home & Garden | 1.97× | ||
| 09 | Holiday cottage | Travel & Leisure | 1.86× | ||
| 10 | Impulse purchase | Shopping | 1.77× | ||
| 11 | Kitchen utensil | Home & Garden | 1.75× | ||
| 12 | Boating | Travel & Leisure | 1.72× | ||
| 13 | Purchase discount | Shopping | 1.71× | ||
| 14 | Rossmann | Shopping | 1.66× | ||
| 15 | Grilling | Food & Beverages | 1.65× | ||
| 16 | Nature | Home & Garden | 1.63× | ||
| 17 | RVs | Cars & Mobility | 1.63× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Consolidated Contractors Company | Business & Career | 1.53× | ||
| 20 | Outdoor enthusiast | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.95× | |
| Sustainability | BALANCE | 1.03× | |
| Need for Security | CONSERVATISM | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.