A data profile of the people who buy, follow and care about Camping in Australia — modelled from more than twelve digital signal sources. Camping has an estimated audience of 8,585,239 people in Australia.
The average Camping fan in Australia is 43.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include RVs, Motorhome, RV park, with strongest over-indexing on RVs (1.62× the country average).
Demographically, the Camping audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Camping fan in Australia is balanced, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for RVs.
The key figures that characterise the Camping profile in Australia.
49.3% are female, 50.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 43.8 |
| Estimated audience size | 8,585,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Camping audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~300K | 1.55× | |
| 02 | Northern Territory | ~100K | 1.40× | |
| 03 | Western Australia | ~1M | 1.05× | |
| 04 | Queensland | ~2M | 1.02× | |
| 05 | Australian Capital Territory | ~200K | 0.90× | |
| 06 | South Australia | ~500K | 0.74× | |
| 07 | New South Wales | ~2M | 0.70× | |
| 08 | Victoria | ~1.5M | 0.62× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caravan (travellers) | Cars & Mobility | 1.98× | ||
| 02 | Travel trailer | Cars & Mobility | 1.95× | ||
| 03 | Jayco | Cars & Mobility | 1.91× | ||
| 04 | Motorhome | Cars & Mobility | 1.83× | ||
| 05 | Popup camper | Travel & Leisure | 1.79× | ||
| 06 | Drill bit | Home & Garden | 1.73× | ||
| 07 | RV park | Cars & Mobility | 1.68× | ||
| 08 | Trailer (vehicle) | Cars & Mobility | 1.68× | ||
| 09 | RVs | Cars & Mobility | 1.62× | ||
| 10 | Drill | Home & Garden | 1.62× | ||
| 11 | Wrench | Home & Garden | 1.61× | ||
| 12 | Campervan | Cars & Mobility | 1.61× | ||
| 13 | Chainsaw | Home & Garden | 1.61× | ||
| 14 | Campsite | Travel & Leisure | 1.60× | ||
| 15 | Semi-trailer truck | Cars & Mobility | 1.56× | ||
| 16 | Shoe insert | Health | 1.56× | ||
| 17 | Princess Cruises | Travel & Leisure | 1.55× | ||
| 18 | Online auction | Shopping | 1.52× | ||
| 19 | Retirement community | Kids & Family | 1.51× | ||
| 20 | Off-road vehicle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.11× | |
| Family Orientation | CONSERVATISM | 1.05× | |
| Community Orientation | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× |
Camping has an estimated audience of 8,585,239 people in Australia, concentrated in New South Wales and Queensland.
49.3% of Camping fans are female, 50.7% are male, with an average age of 43.8 years.
Camping fans show strongest brand affinity for RVs (1.62×), Motorhome (1.83×), and RV park (1.68×) over the country average.
Camping fans in Australia are most concentrated in New South Wales (reach ~2M), Queensland (reach ~2M), and Victoria (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Motorhome (1.83×), RV park (1.68×), Retirement community (1.51×), and Trailer (vehicle) (1.68×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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