A data profile of the people who buy, follow and care about Air travel in Australia — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 5,133,038 people in Australia.
The average Air travel fan in Australia is 44.9 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Webjet, Retirement community, Retirement, with strongest over-indexing on Webjet (1.55× the country average).
Demographically, the Air travel audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Air travel fan in Australia is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Webjet.
The key figures that characterise the Air travel profile in Australia.
58.3% are female, 41.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.9 |
| Estimated audience size | 5,133,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Air travel audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~2M | 1.36× | |
| 02 | Northern Territory | ~50K | 1.12× | |
| 03 | Tasmania | ~100K | 0.99× | |
| 04 | Australian Capital Territory | ~100K | 0.97× | |
| 05 | South Australia | ~400K | 0.91× | |
| 06 | Western Australia | ~500K | 0.86× | |
| 07 | Queensland | ~1M | 0.80× | |
| 08 | New South Wales | ~1.5M | 0.78× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | River cruise | Travel & Leisure | 2.01× | ||
| 02 | FareCompare | Travel & Leisure | 1.92× | ||
| 03 | Travelzoo | Travel & Leisure | 1.84× | ||
| 04 | Retirement community | Kids & Family | 1.77× | ||
| 05 | Air India | Travel & Leisure | 1.74× | ||
| 06 | Uniworld | Travel & Leisure | 1.74× | ||
| 07 | Korean Air | Travel & Leisure | 1.70× | ||
| 08 | MS Voyager of the Seas | Travel & Leisure | 1.68× | ||
| 09 | Escorted tour | Travel & Leisure | 1.67× | ||
| 10 | Air China | Travel & Leisure | 1.66× | ||
| 11 | High-speed rail | Cars & Mobility | 1.62× | ||
| 12 | Retirement | Business & Career | 1.59× | ||
| 13 | Cathay Pacific | Travel & Leisure | 1.59× | ||
| 14 | Princess Cruises | Travel & Leisure | 1.59× | ||
| 15 | Circumnavigation | Travel & Leisure | 1.57× | ||
| 16 | Webjet | Travel & Leisure | 1.55× | ||
| 17 | Malaysia Airlines | Travel & Leisure | 1.54× | ||
| 18 | Vietnam Airlines | Travel & Leisure | 1.54× | ||
| 19 | Airport lounge | Travel & Leisure | 1.54× | ||
| 20 | Suite (hotel) | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.11× | |
| Family Orientation | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.78× |
Air travel has an estimated audience of 5,133,038 people in Australia, concentrated in Victoria and New South Wales.
58.3% of Air travel fans are female, 41.7% are male, with an average age of 44.9 years.
Air travel fans show strongest brand affinity for Webjet (1.55×), Retirement community (1.77×), and Retirement (1.59×) over the country average.
Air travel fans in Australia are most concentrated in Victoria (reach ~2M), New South Wales (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Retirement community (1.77×), Retirement (1.59×), River cruise (2.01×), and Cathay Pacific (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.