A data profile of the people who buy, follow and care about Air travel in Colombia — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 4,522,750 people in Colombia.
Air travel has an estimated audience of 4,522,750 people in Colombia. 59.0% are female, 41.0% are male, average age 36.9. Top brand affinities: Business travel, Child development, Kérastase, Little black dress, Hair serum.
Top brand affinities include Business travel, Child development, Kérastase, with strongest over-indexing on Business travel (1.52× the country average).
Demographically, the Air travel audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Creativity, Individualism.
The typical Air travel fan in Colombia is more female, around 36.9 years old, with strong Creativity tendencies and a notable affinity for Business travel.
The key figures that characterise the Air travel profile in Colombia.
59.0% are female, 41.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.9 |
| Estimated audience size | 4,522,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Air travel audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FareCompare | Travel & Leisure | 2.71× | ||
| 02 | ING Group | Business & Career | 1.77× | ||
| 03 | Weekend Getaway | Travel & Leisure | 1.70× | ||
| 04 | 4Wheel Drive & Sport Utility Magazine | Cars & Mobility | 1.70× | ||
| 05 | L'Oréal Professionnel | Beauty & Wellness | 1.67× | ||
| 06 | Kérastase | Beauty & Wellness | 1.63× | ||
| 07 | Insurance policy | Business & Career | 1.63× | ||
| 08 | OndadeMar | Fashion & Accessoires | 1.63× | ||
| 09 | BioSilk | Beauty & Wellness | 1.63× | ||
| 10 | Hair serum | Beauty & Wellness | 1.62× | ||
| 11 | Roof tiles | Home & Garden | 1.62× | ||
| 12 | Daytona Beach, Florida | Travel & Leisure | 1.62× | ||
| 13 | Child development | Business & Career | 1.57× | ||
| 14 | La Teja | News | 1.55× | ||
| 15 | Kannada language | Politics & Society | 1.54× | ||
| 16 | Meghan Markle | Fashion & Accessoires | 1.53× | ||
| 17 | Dove (toiletries) | Beauty & Wellness | 1.53× | ||
| 18 | Business travel | Business & Career | 1.52× | ||
| 19 | Little black dress | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Individualism | JOY | 0.98× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Indulgence | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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