A data profile of the people who buy, follow and care about Adventure travel in Colombia — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 2,788,768 people in Colombia.
Adventure travel has an estimated audience of 2,788,768 people in Colombia. 52.7% are female, 47.3% are male, average age 35.7. Top brand affinities: Bikini Beach, Little black dress, Paragliding, Chichen Itza, Employment contract.
Top brand affinities include Bikini Beach, Little black dress, Paragliding, with strongest over-indexing on Bikini Beach (1.77× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Adventure travel fan in Colombia is balanced, around 35.7 years old, with strong Creativity tendencies and a notable affinity for Bikini Beach.
The key figures that characterise the Adventure travel profile in Colombia.
52.7% are female, 47.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.7 |
| Estimated audience size | 2,788,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Adventure travel audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis coach | Sports | 2.67× | ||
| 02 | Employment contract | Business & Career | 1.85× | ||
| 03 | Bikini Beach | Movies & TV | 1.77× | ||
| 04 | FareCompare | Travel & Leisure | 1.76× | ||
| 05 | Paragliding | Sports | 1.57× | ||
| 06 | Chichen Itza | Travel & Leisure | 1.53× | ||
| 07 | Little black dress | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Indulgence | JOY | 1.10× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.75× | |
| Risk Appetite | THRILL | 1.00× | |
| Individualism | JOY | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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