Rascasse Audience Intelligence

Hotels Audience in Colombia

A data profile of the people who buy, follow and care about Hotels in Colombia — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 6,710,049 people in Colombia.

#1among Travel type in Colombia
#64among Topic in Colombia
#10in Travel & Leisure

Hotels has an estimated audience of 6,710,049 people in Colombia. 55.8% are female, 44.2% are male, average age 37.2.

Demographically, the Hotels audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hotels profile in Colombia.

Audience size
6.7M
in Colombia
Gender
55.8%♀
44.2% male
Age
37.2
average years
Country rank
#94
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hotels fans

55.8% are female, 44.2% are male, average age 37.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Hotels audience in Colombia
MetricValue
Female55.8%
Male44.2%
Average age37.2
Estimated audience size6,710,049
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Hotels audience in Colombia
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Hotels audience comes from Colombia.

Worldwide audience distribution share by country for Hotels
CountryShare
United States15.8%
Italy4.9%
United Kingdom4.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotels audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.19×
Pet OwnershipJOY1.17×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotels audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
Risk AppetiteTHRILL0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Colombia

See Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →