A data profile of the people who buy, follow and care about Air travel in Indonesia — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 4,657,132 people in Indonesia.
The average Air travel fan in Indonesia is 35.6 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Julia Perez, Pride & Prejudice (2005 film), with strongest over-indexing on Web fiction (1.53× the country average).
Demographically, the Air travel audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 34 regions tracked by Rascasse.
The typical Air travel fan in Indonesia is balanced, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Air travel profile in Indonesia.
49.3% are female, 50.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.6 |
| Estimated audience size | 4,657,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Air travel audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~200K | 1.16× | |
| 02 | Bali | ~100K | 1.12× | |
| 03 | Riau Islands | ~60K | 1.10× | |
| 04 | West Nusa Tenggara | ~60K | 1.07× | |
| 05 | Bengkulu | ~40K | 1.06× | |
| 06 | Central Sulawesi | ~40K | 1.04× | |
| 07 | West Kalimantan | ~70K | 1.03× | |
| 08 | Maluku | ~20K | 1.03× | |
| 09 | North Kalimantan | ~10K | 1.03× | |
| 10 | Aceh | ~60K | 1.02× | |
| 11 | Jambi | ~50K | 1.02× | |
| 12 | North Maluku | ~20K | 1.02× | |
| 13 | North Sulawesi | ~50K | 1.01× | |
| 14 | Papua (province) | ~30K | 1.01× | |
| 15 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 16 | West Sumatra | ~80K | 1.00× | |
| 17 | South Kalimantan | ~60K | 1.00× | |
| 18 | East Nusa Tenggara | ~50K | 1.00× | |
| 19 | Gorontalo (disambiguation)(2) | ~20K | 1.00× | |
| 20 | Central Kalimantan | ~40K | 0.99× | |
| 21 | Southeast Sulawesi | ~30K | 0.99× | |
| 22 | South Sumatra | ~100K | 0.98× | |
| 23 | Riau | ~100K | 0.98× | |
| 24 | Lampung | ~90K | 0.98× | |
| 25 | East Kalimantan | ~70K | 0.98× | |
| 26 | South Sulawesi | ~100K | 0.97× | |
| 27 | Special Region of Yogyakarta | ~80K | 0.97× | |
| 28 | North Sumatra | ~200K | 0.94× | |
| 29 | Central Java | ~400K | 0.87× | |
| 30 | Jakarta | ~300K | 0.87× | |
| 31 | East Java | ~400K | 0.85× | |
| 32 | West Java | ~600K | 0.83× | |
| 33 | West Sulawesi | 0.00× | ||
| 34 | West Papua | 0.00× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International flight | Travel & Leisure | 2.99× | ||
| 02 | Air Belgium | Travel & Leisure | 2.29× | ||
| 03 | Gebeco | Health | 2.29× | ||
| 04 | ADAC Reisen | Travel & Leisure | 1.78× | ||
| 05 | RPP Noticias | Movies & TV | 1.75× | ||
| 06 | Lübeck Air | Travel & Leisure | 1.67× | ||
| 07 | Presidency of Barack Obama | Politics & Society | 1.63× | ||
| 08 | Shoppers Drug Mart | Shopping | 1.59× | ||
| 09 | Julia Perez | Movies & TV | 1.58× | ||
| 10 | Pride & Prejudice (2005 film) | Movies & TV | 1.57× | ||
| 11 | Blaguss | Cars & Mobility | 1.57× | ||
| 12 | Cookeville, Tennessee | Travel & Leisure | 1.55× | ||
| 13 | Web fiction | Literature | 1.53× | ||
| 14 | Hope Channel | Politics & Society | 1.53× | ||
| 15 | St. Augustine, Florida | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Individualism | JOY | 1.07× | |
| Need for Security | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Travelling | THRILL | 0.61× |
Air travel has an estimated audience of 4,657,132 people in Indonesia, concentrated in West Java and East Java.
49.3% of Air travel fans are female, 50.7% are male, with an average age of 35.6 years.
Air travel fans show strongest brand affinity for Web fiction (1.53×), Julia Perez (1.58×), and Pride & Prejudice (2005 film) (1.57×) over the country average.
Air travel fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Julia Perez (1.58×), Pride & Prejudice (2005 film) (1.57×), International flight (2.99×), and St. Augustine, Florida (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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