A data profile of the people who buy, follow and care about Beaches in Indonesia — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 5,074,904 people in Indonesia.
The average Beaches fan in Indonesia is 37.6 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Makeup Tutorials, Toko Baju, Beauty & Fashion, with strongest over-indexing on Makeup Tutorials (1.99× the country average).
Demographically, the Beaches audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Beaches fan in Indonesia is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Beaches profile in Indonesia.
44.0% are female, 56.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 37.6 |
| Estimated audience size | 5,074,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Beaches audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~1M | 10.95× | |
| 02 | West Nusa Tenggara | ~200K | 3.93× | |
| 03 | East Nusa Tenggara | ~100K | 1.94× | |
| 04 | Riau Islands | ~60K | 1.12× | |
| 05 | Lampung | ~100K | 1.03× | |
| 06 | Bangka-Belitung Islands | ~20K | 0.87× | |
| 07 | North Sulawesi | ~50K | 0.86× | |
| 08 | West Papua | ~10K | 0.86× | |
| 09 | Maluku | ~20K | 0.83× | |
| 10 | Central Sulawesi | ~40K | 0.81× | |
| 11 | West Sulawesi | ~20K | 0.80× | |
| 12 | Gorontalo (disambiguation)(2) | ~20K | 0.78× | |
| 13 | North Kalimantan | ~10K | 0.78× | |
| 14 | Papua (province) | ~20K | 0.76× | |
| 15 | North Maluku | ~10K | 0.76× | |
| 16 | Bengkulu | ~30K | 0.71× | |
| 17 | Special Region of Yogyakarta | ~60K | 0.70× | |
| 18 | Southeast Sulawesi | ~30K | 0.69× | |
| 19 | Central Kalimantan | ~30K | 0.65× | |
| 20 | Jakarta | ~300K | 0.64× | |
| 21 | Banten | ~100K | 0.63× | |
| 22 | South Kalimantan | ~40K | 0.60× | |
| 23 | East Kalimantan | ~50K | 0.58× | |
| 24 | West Kalimantan | ~40K | 0.58× | |
| 25 | Jambi | ~30K | 0.58× | |
| 26 | Aceh | ~40K | 0.55× | |
| 27 | South Sumatra | ~60K | 0.52× | |
| 28 | West Sumatra | ~50K | 0.52× | |
| 29 | South Sulawesi | ~80K | 0.50× | |
| 30 | Riau | ~60K | 0.49× | |
| 31 | Central Java | ~200K | 0.47× | |
| 32 | East Java | ~300K | 0.46× | |
| 33 | North Sumatra | ~100K | 0.46× | |
| 34 | West Java | ~300K | 0.42× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinnamoroll | Movies & TV | 3.56× | ||
| 02 | Myanmar | Travel & Leisure | 2.86× | ||
| 03 | Korean Tour | POI | 2.53× | ||
| 04 | Hijab Mode | Fashion & Accessoires | 2.40× | ||
| 05 | Lip gloss | Beauty & Wellness | 2.01× | ||
| 06 | Maybelline | Beauty & Wellness | 2.00× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 1.99× | ||
| 08 | Hijab Style | Fashion & Accessoires | 1.90× | ||
| 09 | Toko Baju | Shopping | 1.72× | ||
| 10 | Beauty & Fashion | Beauty & Wellness | 1.72× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 1.70× | ||
| 12 | Engine | Cars & Mobility | 1.69× | ||
| 13 | It (novel) | Literature | 1.65× | ||
| 14 | Outerwear | Fashion & Accessoires | 1.64× | ||
| 15 | Party dress | Fashion & Accessoires | 1.63× | ||
| 16 | Girls' Generation | Music & Radio | 1.63× | ||
| 17 | Cardigan (sweater) | Fashion & Accessoires | 1.60× | ||
| 18 | OLX | Shopping | 1.57× | ||
| 19 | Online shopping malls | Shopping | 1.54× | ||
| 20 | Korean movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Patriotism | CONSERVATISM | 1.07× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× |
Beaches has an estimated audience of 5,074,904 people in Indonesia, concentrated in Bali and West Java.
44.0% of Beaches fans are female, 56.0% are male, with an average age of 37.6 years.
Beaches fans show strongest brand affinity for Makeup Tutorials (1.99×), Toko Baju (1.72×), and Beauty & Fashion (1.72×) over the country average.
Beaches fans in Indonesia are most concentrated in Bali (reach ~1M), West Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Toko Baju (1.72×), Beauty & Fashion (1.72×), Outerwear (1.64×), and OLX (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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