A data profile of the people who buy, follow and care about It (novel) in Indonesia — modelled from more than twelve digital signal sources. It (novel) has an estimated audience of 2,687,432 people in Indonesia.
It (novel) has an estimated audience of 2,687,432 people in Indonesia. 67.7% are female, 32.3% are male, average age 46.0. Top brand affinities: True Detective, Jessica Alba, Better Call Saul, Local news, Ryan Reynolds.
Top brand affinities include True Detective, Jessica Alba, Better Call Saul, with strongest over-indexing on True Detective (99.67× the country average).
Demographically, the It (novel) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical It (novel) fan in Indonesia is more female, around 46.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for True Detective.
The key figures that characterise the It (novel) profile in Indonesia.
67.7% are female, 32.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 46.0 |
| Estimated audience size | 2,687,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 26% | |
| 40-49 | 33% | |
| 50+ | 27% |
of the worldwide It (novel) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 16.3% |
| Japan | 12.9% |
The strongest cross-interests of the It (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 99.67× | ||
| 02 | Playmobil | Kids & Family | 66.55× | ||
| 03 | Jessica Alba | Movies & TV | 59.99× | ||
| 04 | Better Call Saul | Movies & TV | 52.13× | ||
| 05 | Heidi Klum | Fashion & Accessoires | 33.74× | ||
| 06 | Photovoltaic system | Home & Garden | 32.86× | ||
| 07 | Chris Pratt | Movies & TV | 28.79× | ||
| 08 | Ryan Reynolds | Movies & TV | 27.48× | ||
| 09 | Cognac | Food & Beverages | 27.35× | ||
| 10 | Star Trek | Movies & TV | 25.91× | ||
| 11 | Bradley Cooper | Movies & TV | 20.76× | ||
| 12 | Cate Blanchett | Movies & TV | 15.90× | ||
| 13 | Stephen King | Literature | 15.84× | ||
| 14 | Comedy club | Movies & TV | 15.43× | ||
| 15 | Adele | Music & Radio | 14.61× | ||
| 16 | The North Face | Fashion & Accessoires | 12.85× | ||
| 17 | Local news | News | 11.28× | ||
| 18 | Pet Shop Boys | Music & Radio | 9.20× | ||
| 19 | Online newspaper | News | 5.26× | ||
| 20 | Ligue 1 | Sports | 3.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 7.46× | |
| Individualism | JOY | 4.00× | |
| Sports Activity | POWER | 3.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.30× | |
| Price Sensitivity | PREMIUM | 0.31× | |
| Tradition | CONSERVATISM | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for It (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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