A data profile of the people who buy, follow and care about Local news in Indonesia — modelled from more than twelve digital signal sources. Local news has an estimated audience of 2,614,085 people in Indonesia.
The average Local news fan in Indonesia is 36.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include It (novel), Google Books, Online newspaper, with strongest over-indexing on It (novel) (11.28× the country average).
Demographically, the Local news audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Local news fan in Indonesia is more male, around 36.8 years old, with strong Travelling tendencies and a notable affinity for It (novel).
The key figures that characterise the Local news profile in Indonesia.
42.2% are female, 57.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 36.8 |
| Estimated audience size | 2,614,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Local news audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
Where the Local news audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Kalimantan | ~9K | 1.09× | |
| 02 | West Sulawesi | ~10K | 1.07× | |
| 03 | North Sulawesi | ~30K | 1.05× | |
| 04 | Bengkulu | ~20K | 1.05× | |
| 05 | Bangka-Belitung Islands | ~10K | 1.05× | |
| 06 | Papua (province) | ~20K | 1.04× | |
| 07 | East Nusa Tenggara | ~30K | 1.03× | |
| 08 | West Nusa Tenggara | ~30K | 1.02× | |
| 09 | Central Sulawesi | ~20K | 1.02× | |
| 10 | Southeast Sulawesi | ~20K | 1.02× | |
| 11 | North Maluku | ~9K | 1.02× | |
| 12 | Jambi | ~30K | 1.01× | |
| 13 | Riau Islands | ~30K | 1.01× | |
| 14 | Bali | ~50K | 1.00× | |
| 15 | Central Kalimantan | ~20K | 1.00× | |
| 16 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 17 | West Papua | ~8K | 1.00× | |
| 18 | Aceh | ~30K | 0.99× | |
| 19 | Maluku | ~10K | 0.99× | |
| 20 | West Kalimantan | ~40K | 0.98× | |
| 21 | South Kalimantan | ~30K | 0.98× | |
| 22 | Lampung | ~50K | 0.97× | |
| 23 | West Sumatra | ~40K | 0.97× | |
| 24 | East Kalimantan | ~40K | 0.97× | |
| 25 | Riau | ~60K | 0.96× | |
| 26 | South Sumatra | ~60K | 0.95× | |
| 27 | South Sulawesi | ~70K | 0.94× | |
| 28 | Special Region of Yogyakarta | ~40K | 0.94× | |
| 29 | North Sumatra | ~100K | 0.92× | |
| 30 | Banten | ~90K | 0.90× | |
| 31 | Jakarta | ~200K | 0.86× | |
| 32 | Central Java | ~200K | 0.84× | |
| 33 | East Java | ~200K | 0.81× | |
| 34 | West Java | ~300K | 0.75× |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 20.78× | ||
| 02 | Wonder Girls | Music & Radio | 17.27× | ||
| 03 | SuPeR jUnIoR (sUjU) | Music & Radio | 15.64× | ||
| 04 | ikon | Music & Radio | 15.03× | ||
| 05 | Term life insurance | Business & Career | 13.61× | ||
| 06 | Online newspaper | News | 11.36× | ||
| 07 | It (novel) | Literature | 11.28× | ||
| 08 | Forex Factory | Business & Career | 10.65× | ||
| 09 | Park Bo-gum | Movies & TV | 10.26× | ||
| 10 | Google Books | Literature | 10.05× | ||
| 11 | Myanmar | Travel & Leisure | 8.97× | ||
| 12 | Korean Tour | POI | 8.84× | ||
| 13 | Ji Chang-wook | Movies & TV | 7.91× | ||
| 14 | Electronic publishing | News | 7.88× | ||
| 15 | Crowdfunding | Business & Career | 7.33× | ||
| 16 | Beauty & Style | Beauty & Wellness | 6.47× | ||
| 17 | Korean movies | Movies & TV | 6.35× | ||
| 18 | Breaking news | Movies & TV | 5.54× | ||
| 19 | Crime fiction | Literature | 5.29× | ||
| 20 | TikTok | Internet & Social Media | 3.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.45× | |
| Early Adopter Mentality | POWER | 3.28× | |
| Need for Security | CONSERVATISM | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| Social Media Usage | JOY | 1.12× | |
| Healthy Lifestyle | BALANCE | 1.53× |
Local news has an estimated audience of 2,614,085 people in Indonesia, concentrated in West Java and East Java.
42.2% of Local news fans are female, 57.8% are male, with an average age of 36.8 years.
Local news fans show strongest brand affinity for It (novel) (11.28×), Google Books (10.05×), and Online newspaper (11.36×) over the country average.
Local news fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~200K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Local news itself, the audience over-indexes on Google Books (10.05×), Online newspaper (11.36×), TikTok (3.98×), and Korean movies (6.35×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.