A data profile of the people who buy, follow and care about Local news in United Arab Emirates — modelled from more than twelve digital signal sources. Local news has an estimated audience of 1,597,266 people in United Arab Emirates.
The average Local news fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Dernières Nouvelles d'Alsace, Breaking news, FIFA World Cup 2026, with strongest over-indexing on Dernières Nouvelles d'Alsace (36.06× the country average).
Demographically, the Local news audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Local news fan in United Arab Emirates is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Local news profile in United Arab Emirates.
30.7% are female, 69.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 37.1 |
| Estimated audience size | 1,597,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 32% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Local news audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
Where the Local news audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.10× | |
| 02 | Ras Al Khaimah | ~90K | 1.01× | |
| 03 | Emirate of Ajman | ~200K | 0.96× | |
| 04 | Emirate of Sharjah | ~300K | 0.93× | |
| 05 | Dubai | ~1M | 0.89× | |
| 06 | Emirate of Abu Dhabi | ~600K | 0.87× |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dernières Nouvelles d'Alsace | News | 36.06× | ||
| 02 | Breaking news | Movies & TV | 8.42× | ||
| 03 | Afghanistan national cricket team | Sports | 4.26× | ||
| 04 | Dailymotion | Movies & TV | 4.21× | ||
| 05 | Iranian languages | Politics & Society | 3.76× | ||
| 06 | News agency | News | 3.31× | ||
| 07 | Bangladesh national cricket team | Sports | 3.16× | ||
| 08 | Online newspaper | News | 2.89× | ||
| 09 | Election | Politics & Society | 2.74× | ||
| 10 | Pakistan national cricket team | Sports | 2.09× | ||
| 11 | Egyptian Arabic | Politics & Society | 2.00× | ||
| 12 | Cricbuzz | Sports | 1.96× | ||
| 13 | News broadcasting | Business & Career | 1.83× | ||
| 14 | Videotelephony | Technology & Electronics | 1.82× | ||
| 15 | UEFA Champions League | Sports | 1.69× | ||
| 16 | Manchester United F.C. | Sports | 1.68× | ||
| 17 | Premier League | Sports | 1.68× | ||
| 18 | FIFA World Cup | Sports | 1.61× | ||
| 19 | Real Madrid C.F. | Sports | 1.59× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Social Media Usage | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.60× | |
| Patriotism | CONSERVATISM | 1.79× |
Local news has an estimated audience of 1,597,266 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.7% of Local news fans are female, 69.3% are male, with an average age of 37.1 years.
Local news fans show strongest brand affinity for Dernières Nouvelles d'Alsace (36.06×), Breaking news (8.42×), and FIFA World Cup 2026 (1.55×) over the country average.
Local news fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Local news itself, the audience over-indexes on Breaking news (8.42×), FIFA World Cup 2026 (1.55×), FIFA World Cup (1.61×), and Online newspaper (2.89×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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