A data profile of the people who buy, follow and care about Premier League in United Arab Emirates — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,695,258 people in United Arab Emirates.
The average Premier League fan in United Arab Emirates is 33.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, UEFA Champions League, with strongest over-indexing on FIFA World Cup 2026 (1.82× the country average).
Demographically, the Premier League audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Premier League fan in United Arab Emirates is more male, around 33.8 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Premier League profile in United Arab Emirates.
24.4% are female, 75.6% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 33.8 |
| Estimated audience size | 1,695,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 38% | |
| 30-39 | 26% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Premier League audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
Where the Premier League audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~800K | 1.12× | |
| 02 | Emirate of Sharjah | ~400K | 1.10× | |
| 03 | Dubai | ~1.5M | 1.09× | |
| 04 | Emirate of Ajman | ~200K | 0.97× | |
| 05 | Ras Al Khaimah | ~80K | 0.89× | |
| 06 | Fujairah | ~30K | 0.83× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.50× | ||
| 02 | UEFA Europa League | Sports | 3.47× | ||
| 03 | Arsenal F.C. | Sports | 3.30× | ||
| 04 | Inter Milan | Sports | 3.29× | ||
| 05 | A.S. Roma | Sports | 3.26× | ||
| 06 | Serie A | Sports | 3.25× | ||
| 07 | Chelsea F.C. | Sports | 3.22× | ||
| 08 | Manchester City F.C. | Sports | 3.16× | ||
| 09 | A.C. Milan | Sports | 3.14× | ||
| 10 | Manchester United F.C. | Sports | 2.92× | ||
| 11 | UEFA Champions League | Sports | 2.81× | ||
| 12 | La Liga | Sports | 2.71× | ||
| 13 | Juventus F.C. | Sports | 2.57× | ||
| 14 | Liverpool F.C. | Sports | 2.50× | ||
| 15 | FC Bayern Munich | Sports | 2.40× | ||
| 16 | FC Barcelona | Sports | 2.28× | ||
| 17 | Real Madrid C.F. | Sports | 2.12× | ||
| 18 | FIFA World Cup | Sports | 1.91× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.82× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Social Media Usage | JOY | 1.36× |
Premier League has an estimated audience of 1,695,258 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
24.4% of Premier League fans are female, 75.6% are male, with an average age of 33.8 years.
Premier League fans show strongest brand affinity for FIFA World Cup 2026 (1.82×), FIFA World Cup (1.91×), and UEFA Champions League (2.81×) over the country average.
Premier League fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on FIFA World Cup (1.91×), UEFA Champions League (2.81×), Manchester United F.C. (2.92×), and Manchester City F.C. (3.16×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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