A data profile of the people who buy, follow and care about Local news in South Africa — modelled from more than twelve digital signal sources. Local news has an estimated audience of 1,389,766 people in South Africa.
Local news has an estimated audience of 1,389,766 people in South Africa. 50.5% are female, 49.5% are male, average age 41.5. Top brand affinities: La Montagne, Dernières Nouvelles d'Alsace, Breaking news, Healthy Lifestyles, Metropolitan Opera.
Top brand affinities include La Montagne, Dernières Nouvelles d'Alsace, Breaking news, with strongest over-indexing on La Montagne (31.26× the country average).
Demographically, the Local news audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Local news fan in South Africa is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for La Montagne.
The key figures that characterise the Local news profile in South Africa.
50.5% are female, 49.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 41.5 |
| Estimated audience size | 1,389,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 28% |
of the worldwide Local news audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dernières Nouvelles d'Alsace | News | 31.45× | ||
| 02 | VRT | Movies & TV | 31.34× | ||
| 03 | La Montagne | News | 31.26× | ||
| 04 | L'Avenir | News | 21.28× | ||
| 05 | Ouest France | News | 21.20× | ||
| 06 | Healthy Lifestyles | Health | 5.78× | ||
| 07 | Breaking news | Movies & TV | 4.92× | ||
| 08 | Lincoln Center | Arts & Culture | 3.78× | ||
| 09 | Broadcast journalism | Movies & TV | 3.68× | ||
| 10 | Metropolitan Opera | Arts & Culture | 3.59× | ||
| 11 | Opera (web browser) | Internet & Social Media | 3.55× | ||
| 12 | Collaborative software | Technology & Electronics | 2.58× | ||
| 13 | Erlang (programming language) | Technology & Electronics | 2.52× | ||
| 14 | Delivery order | Food & Beverages | 1.91× | ||
| 15 | Symbian | Technology & Electronics | 1.79× | ||
| 16 | Opera Mini | Internet & Social Media | 1.79× | ||
| 17 | Auto maintenance | Cars & Mobility | 1.73× | ||
| 18 | Karl Lagerfeld | Fashion & Accessoires | 1.59× | ||
| 19 | Online gambling | Games | 1.57× | ||
| 20 | African Bank Limited | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Patriotism | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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