A data profile of the people who buy, follow and care about Breaking news in South Africa — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 2,311,098 people in South Africa.
Breaking news has an estimated audience of 2,311,098 people in South Africa. 49.4% are female, 50.6% are male, average age 38.6. Top brand affinities: Local news, Metropolitan Opera, Benjamin Netanyahu, Lincoln Center, Jacob Zuma.
Top brand affinities include Local news, Metropolitan Opera, Benjamin Netanyahu, with strongest over-indexing on Local news (4.16× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Breaking news fan in South Africa is balanced, around 38.6 years old, with strong Social Media Usage tendencies and a notable affinity for Local news.
The key figures that characterise the Breaking news profile in South Africa.
49.4% are female, 50.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 38.6 |
| Estimated audience size | 2,311,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Breaking news audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 4.16× | ||
| 02 | Lincoln Center | Arts & Culture | 3.69× | ||
| 03 | Metropolitan Opera | Arts & Culture | 3.59× | ||
| 04 | Opera (web browser) | Internet & Social Media | 3.41× | ||
| 05 | Dernières Nouvelles d'Alsace | News | 2.59× | ||
| 06 | La Montagne | News | 2.57× | ||
| 07 | Ethiopian Airlines | Travel & Leisure | 2.36× | ||
| 08 | Benjamin Netanyahu | Politics & Society | 2.09× | ||
| 09 | Health system | Health | 2.00× | ||
| 10 | Diabetes mellitus type 2 awareness | Health | 1.95× | ||
| 11 | TransUnion | Technology & Electronics | 1.81× | ||
| 12 | Fox News Channel | Movies & TV | 1.77× | ||
| 13 | Hydrogen peroxide | Beauty & Wellness | 1.73× | ||
| 14 | Opera Mini | Internet & Social Media | 1.70× | ||
| 15 | Jacob Zuma | Politics & Society | 1.65× | ||
| 16 | Arthritis awareness | Health | 1.65× | ||
| 17 | Cholesterol | Food & Beverages | 1.59× | ||
| 18 | Pope Francis | Politics & Society | 1.58× | ||
| 19 | Random-access memory | Technology & Electronics | 1.54× | ||
| 20 | Patient | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Travelling | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.22× | |
| Spirituality | BALANCE | 0.48× | |
| Travelling | THRILL | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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