A data profile of the people who buy, follow and care about Breaking news in Malaysia — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 2,007,282 people in Malaysia.
The average Breaking news fan in Malaysia is 39.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Penang.
Top brand affinities include Local news, kumpulan wang simpanan pekerja, Cinema of Bangladesh, with strongest over-indexing on Local news (9.52× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Breaking news fan in Malaysia is balanced, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Local news.
The key figures that characterise the Breaking news profile in Malaysia.
45.3% are female, 54.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.1 |
| Estimated audience size | 2,007,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Breaking news audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~30K | 2.46× | |
| 02 | Penang | ~300K | 2.13× | |
| 03 | Kuala Lumpur | ~500K | 1.40× | |
| 04 | Selangor | ~800K | 1.36× | |
| 05 | Kedah | ~100K | 1.00× | |
| 06 | Perak | ~100K | 0.93× | |
| 07 | Sarawak | ~200K | 0.90× | |
| 08 | Labuan | ~10K | 0.90× | |
| 09 | Sabah | ~200K | 0.86× | |
| 10 | Perlis | ~20K | 0.85× | |
| 11 | Johor | ~200K | 0.84× | |
| 12 | Negeri Sembilan | ~80K | 0.82× | |
| 13 | Malacca | ~60K | 0.80× | |
| 14 | Pahang | ~70K | 0.71× | |
| 15 | Terengganu | ~60K | 0.71× | |
| 16 | Kelantan | ~70K | 0.70× |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 11.65× | ||
| 02 | Local news | News | 9.52× | ||
| 03 | Ameno, Italy | Travel & Leisure | 8.86× | ||
| 04 | Nepalgunj | Travel & Leisure | 8.17× | ||
| 05 | Bangladesh Premier League | Sports | 8.11× | ||
| 06 | Election | Politics & Society | 8.07× | ||
| 07 | Cinema of Bangladesh | Movies & TV | 7.80× | ||
| 08 | Pakistan national cricket team | Sports | 7.50× | ||
| 09 | Creative Commons | Technology & Electronics | 6.80× | ||
| 10 | Wind turbine | Home & Garden | 6.33× | ||
| 11 | kumpulan wang simpanan pekerja | Business & Career | 6.32× | ||
| 12 | Cebuano language | Politics & Society | 6.26× | ||
| 13 | Bangladesh national cricket team | Sports | 5.87× | ||
| 14 | India national cricket team | Sports | 5.04× | ||
| 15 | Erlang (programming language) | Technology & Electronics | 4.79× | ||
| 16 | Gold bar | Business & Career | 4.62× | ||
| 17 | Database | Technology & Electronics | 4.32× | ||
| 18 | Magnum4D | Games | 4.25× | ||
| 19 | Government | Politics & Society | 4.25× | ||
| 20 | Berita Harian (Singapore) | News | 3.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.64× | |
| Individualism | JOY | 3.20× | |
| Patriotism | CONSERVATISM | 2.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.41× | |
| Price Sensitivity | PREMIUM | 0.53× |
Breaking news has an estimated audience of 2,007,282 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.3% of Breaking news fans are female, 54.7% are male, with an average age of 39.1 years.
Breaking news fans show strongest brand affinity for Local news (9.52×), kumpulan wang simpanan pekerja (6.32×), and Cinema of Bangladesh (7.8×) over the country average.
Breaking news fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Penang (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Breaking news itself, the audience over-indexes on kumpulan wang simpanan pekerja (6.32×), Cinema of Bangladesh (7.8×), Creative Commons (6.8×), and Erlang (programming language) (4.79×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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