A data profile of the people who buy, follow and care about Berita Harian (Singapore) in Malaysia — modelled from more than twelve digital signal sources. Berita Harian (Singapore) has an estimated audience of 4,323,682 people in Malaysia.
The average Berita Harian (Singapore) fan in Malaysia is 42.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Malaysiakini, Breaking news, with strongest over-indexing on YouTube (1.61× the country average).
Demographically, the Berita Harian (Singapore) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Berita Harian (Singapore) fan in Malaysia is more female, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Berita Harian (Singapore) profile in Malaysia.
57.0% are female, 43.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.3 |
| Estimated audience size | 4,323,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 22% |
Where the Berita Harian (Singapore) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~40K | 1.80× | |
| 02 | Terengganu | ~300K | 1.41× | |
| 03 | Kelantan | ~300K | 1.37× | |
| 04 | Kedah | ~300K | 1.22× | |
| 05 | Negeri Sembilan | ~300K | 1.21× | |
| 06 | Perak | ~400K | 1.15× | |
| 07 | Pahang | ~200K | 1.05× | |
| 08 | Malacca | ~200K | 1.05× | |
| 09 | Selangor | ~1M | 0.94× | |
| 10 | Sabah | ~300K | 0.85× | |
| 11 | Perlis | ~50K | 0.82× | |
| 12 | Johor | ~400K | 0.78× | |
| 13 | Kuala Lumpur | ~500K | 0.68× | |
| 14 | Sarawak | ~200K | 0.57× | |
| 15 | Labuan | ~20K | 0.56× | |
| 16 | Penang | ~100K | 0.54× |
The strongest cross-interests of the Berita Harian (Singapore) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.27× | ||
| 02 | CNN | Movies & TV | 2.90× | ||
| 03 | Wikipedia | Internet & Social Media | 2.47× | ||
| 04 | Stroke Awareness | Health | 2.45× | ||
| 05 | News broadcasting | Business & Career | 2.36× | ||
| 06 | Volunteering | Politics & Society | 2.31× | ||
| 07 | Fasting | Health | 2.11× | ||
| 08 | Street food | Food & Beverages | 1.99× | ||
| 09 | Online banking | Business & Career | 1.88× | ||
| 10 | Religion | Business & Career | 1.84× | ||
| 11 | Energy | Home & Garden | 1.84× | ||
| 12 | Malaysiakini | News | 1.78× | ||
| 13 | Politics | Politics & Society | 1.75× | ||
| 14 | Heavy metal music | Music & Radio | 1.67× | ||
| 15 | Documentary movies | Movies & TV | 1.66× | ||
| 16 | YouTube | Movies & TV | 1.61× | ||
| 17 | Drama movies | Movies & TV | 1.61× | ||
| 18 | Google Maps | Internet & Social Media | 1.60× | ||
| 19 | Snack food | Food & Beverages | 1.59× | ||
| 20 | Home improvement | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.52× | |
| Risk Appetite | THRILL | 1.44× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.04× | |
| Indulgence | JOY | 0.37× | |
| Luxury Orientation | PREMIUM | 0.52× |
Berita Harian (Singapore) has an estimated audience of 4,323,682 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.0% of Berita Harian (Singapore) fans are female, 43.0% are male, with an average age of 42.3 years.
Berita Harian (Singapore) fans show strongest brand affinity for YouTube (1.61×), Malaysiakini (1.78×), and Breaking news (3.27×) over the country average.
Berita Harian (Singapore) fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Berita Harian (Singapore) itself, the audience over-indexes on Malaysiakini (1.78×), Breaking news (3.27×), Google Maps (1.6×), and Religion (1.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Berita Harian (Singapore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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