A data profile of the people who buy, follow and care about YouTube in Malaysia — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 10,543,678 people in Malaysia.
The average YouTube fan in Malaysia is 38.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Cinema of Bangladesh, Shopping, with strongest over-indexing on Magnum4D (3.49× the country average).
Demographically, the YouTube audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical YouTube fan in Malaysia is balanced, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the YouTube profile in Malaysia.
47.1% are female, 52.9% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.4 |
| Estimated audience size | 10,543,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide YouTube audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
Where the YouTube audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2.5M | 1.24× | |
| 02 | Sabah | ~1M | 1.11× | |
| 03 | Sarawak | ~1M | 1.10× | |
| 04 | Selangor | ~3M | 1.08× | |
| 05 | Johor | ~1.5M | 1.08× | |
| 06 | Kedah | ~700K | 1.08× | |
| 07 | Perak | ~900K | 1.06× | |
| 08 | Kelantan | ~500K | 1.05× | |
| 09 | Putrajaya | ~60K | 1.04× | |
| 10 | Penang | ~700K | 1.03× | |
| 11 | Pahang | ~500K | 1.02× | |
| 12 | Terengganu | ~400K | 0.99× | |
| 13 | Malacca | ~400K | 0.96× | |
| 14 | Negeri Sembilan | ~500K | 0.95× | |
| 15 | Perlis | ~100K | 0.70× | |
| 16 | Labuan | ~40K | 0.52× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | redBus | Travel & Leisure | 5.05× | ||
| 02 | Burmese language | Politics & Society | 4.44× | ||
| 03 | Cinema of Bangladesh | Movies & TV | 4.27× | ||
| 04 | Gold bar | Business & Career | 3.87× | ||
| 05 | Indeed.com | Business & Career | 3.59× | ||
| 06 | Magnum4D | Games | 3.49× | ||
| 07 | Government | Politics & Society | 3.40× | ||
| 08 | kumpulan wang simpanan pekerja | Business & Career | 3.13× | ||
| 09 | Gift shop | Home & Garden | 3.09× | ||
| 10 | Database | Technology & Electronics | 3.05× | ||
| 11 | India | Travel & Leisure | 2.11× | ||
| 12 | BSN | Health | 2.10× | ||
| 13 | Viral video | Internet & Social Media | 1.93× | ||
| 14 | Shopping | Shopping | 1.82× | ||
| 15 | Education | Business & Career | 1.77× | ||
| 16 | Monarchy | Politics & Society | 1.70× | ||
| 17 | Instant messaging | Internet & Social Media | 1.70× | ||
| 18 | Malaysian language | Politics & Society | 1.69× | ||
| 19 | Southeast Asia | Travel & Leisure | 1.59× | ||
| 20 | Business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.67× | |
| Early Adopter Mentality | POWER | 2.55× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Career Orientation | POWER | 0.90× | |
| Price Sensitivity | PREMIUM | 1.17× |
YouTube has an estimated audience of 10,543,678 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
47.1% of YouTube fans are female, 52.9% are male, with an average age of 38.4 years.
YouTube fans show strongest brand affinity for Magnum4D (3.49×), Cinema of Bangladesh (4.27×), and Shopping (1.82×) over the country average.
YouTube fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~2.5M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Cinema of Bangladesh (4.27×), Shopping (1.82×), kumpulan wang simpanan pekerja (3.13×), and redBus (5.05×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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