A data profile of the people who buy, follow and care about Fasting in Malaysia — modelled from more than twelve digital signal sources. Fasting has an estimated audience of 2,067,975 people in Malaysia.
The average Fasting fan in Malaysia is 40.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Gold bar, Government, kumpulan wang simpanan pekerja, with strongest over-indexing on Gold bar (5.63× the country average).
Demographically, the Fasting audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fasting fan in Malaysia is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gold bar.
The key figures that characterise the Fasting profile in Malaysia.
60.9% are female, 39.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.4 |
| Estimated audience size | 2,067,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Fasting audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 6.1% |
| Poland | 4.7% |
Where the Fasting audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~500K | 1.42× | |
| 02 | Selangor | ~800K | 1.39× | |
| 03 | Penang | ~200K | 1.19× | |
| 04 | Sabah | ~200K | 1.08× | |
| 05 | Sarawak | ~200K | 1.03× | |
| 06 | Johor | ~300K | 1.02× | |
| 07 | Labuan | ~20K | 1.02× | |
| 08 | Negeri Sembilan | ~100K | 1.01× | |
| 09 | Pahang | ~100K | 1.00× | |
| 10 | Perak | ~200K | 0.98× | |
| 11 | Perlis | ~30K | 0.97× | |
| 12 | Malacca | ~70K | 0.95× | |
| 13 | Putrajaya | ~10K | 0.95× | |
| 14 | Kedah | ~100K | 0.92× | |
| 15 | Terengganu | ~80K | 0.91× | |
| 16 | Kelantan | ~90K | 0.90× |
The strongest cross-interests of the Fasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ion channel | Topic | 9.00× | ||
| 02 | Orphan | Kids & Family | 8.67× | ||
| 03 | Iftar | Politics & Society | 8.64× | ||
| 04 | Clothes iron | Fashion & Accessoires | 8.15× | ||
| 05 | Testimonial match | Sports | 7.57× | ||
| 06 | Frying pan | Home & Garden | 6.03× | ||
| 07 | Sugar substitute | Food & Beverages | 5.65× | ||
| 08 | Gold bar | Business & Career | 5.63× | ||
| 09 | Government | Politics & Society | 4.94× | ||
| 10 | redBus | Travel & Leisure | 4.94× | ||
| 11 | Working parent | Kids & Family | 4.94× | ||
| 12 | kumpulan wang simpanan pekerja | Business & Career | 3.75× | ||
| 13 | Sinar FM | Music & Radio | 3.71× | ||
| 14 | Database | Technology & Electronics | 3.39× | ||
| 15 | Skin | Beauty & Wellness | 2.14× | ||
| 16 | Child | Kids & Family | 2.06× | ||
| 17 | Education | Business & Career | 2.03× | ||
| 18 | Parliament of Malaysia | Politics & Society | 1.93× | ||
| 19 | Shopping | Shopping | 1.82× | ||
| 20 | Monarchy | Politics & Society | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 4.80× | |
| Individualism | JOY | 3.63× | |
| Social Media Usage | JOY | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Price Sensitivity | PREMIUM | 1.07× |
Fasting has an estimated audience of 2,067,975 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.9% of Fasting fans are female, 39.1% are male, with an average age of 40.4 years.
Fasting fans show strongest brand affinity for Gold bar (5.63×), Government (4.94×), and kumpulan wang simpanan pekerja (3.75×) over the country average.
Fasting fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fasting itself, the audience over-indexes on Government (4.94×), kumpulan wang simpanan pekerja (3.75×), Iftar (8.64×), and Frying pan (6.03×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Fasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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