A data profile of the people who buy, follow and care about Skin in Malaysia — modelled from more than twelve digital signal sources. Skin has an estimated audience of 4,990,112 people in Malaysia.
Skin has an estimated audience of 4,990,112 people in Malaysia. 63.3% are female, 36.7% are male, average age 39.3. Top brand affinities: Children's clothing, Fasting, Herbalism, Child care, Plus-size clothing.
Top brand affinities include Children's clothing, Fasting, Herbalism, with strongest over-indexing on Children's clothing (2.14× the country average).
Demographically, the Skin audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
The typical Skin fan in Malaysia is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Skin profile in Malaysia.
63.3% are female, 36.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 39.3 |
| Estimated audience size | 4,990,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Skin audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 2.14× | ||
| 02 | Fasting | Health | 2.14× | ||
| 03 | Herbalism | Health | 2.14× | ||
| 04 | Plus-size clothing | Fashion & Accessoires | 2.14× | ||
| 05 | Essential oil | Home & Garden | 2.14× | ||
| 06 | Hair conditioner | Beauty & Wellness | 2.14× | ||
| 07 | Hair removal | Beauty & Wellness | 2.14× | ||
| 08 | Mineral water | Food & Beverages | 2.14× | ||
| 09 | Porridge | Food & Beverages | 2.14× | ||
| 10 | Aromatherapy | Home & Garden | 2.14× | ||
| 11 | Dermatology | Beauty & Wellness | 2.14× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 13 | Toothpaste | Beauty & Wellness | 2.08× | ||
| 14 | Concealer | Beauty & Wellness | 2.06× | ||
| 15 | Blood vessel | Health | 1.92× | ||
| 16 | Child care | Kids & Family | 1.90× | ||
| 17 | Facial | Beauty & Wellness | 1.63× | ||
| 18 | Cupcake | Food & Beverages | 1.59× | ||
| 19 | NASDAQ | Business & Career | 1.57× | ||
| 20 | Social science | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.22× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.95× | |
| Sustainability | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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