A data profile of the people who buy, follow and care about Skin in South Africa — modelled from more than twelve digital signal sources. Skin has an estimated audience of 2,431,122 people in South Africa.
Skin has an estimated audience of 2,431,122 people in South Africa. 70.4% are female, 29.6% are male, average age 37.7. Top brand affinities: Skin care, Manicure, Artificial nails, Eyelash extensions, Hair iron.
Top brand affinities include Skin care, Manicure, Artificial nails, with strongest over-indexing on Skin care (1.68× the country average).
Demographically, the Skin audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Skin fan in South Africa is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Skin care.
The key figures that characterise the Skin profile in South Africa.
70.4% are female, 29.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 37.7 |
| Estimated audience size | 2,431,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Skin audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 1.68× | ||
| 02 | Concealer | Beauty & Wellness | 1.68× | ||
| 03 | Clinique | Beauty & Wellness | 1.65× | ||
| 04 | Aromatherapy | Home & Garden | 1.65× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.61× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 1.60× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 08 | Eye shadow | Beauty & Wellness | 1.58× | ||
| 09 | Eye liner | Beauty & Wellness | 1.57× | ||
| 10 | Hair removal | Beauty & Wellness | 1.57× | ||
| 11 | Social shopping | Shopping | 1.57× | ||
| 12 | Clarins | Beauty & Wellness | 1.56× | ||
| 13 | Hair iron | Beauty & Wellness | 1.55× | ||
| 14 | Pampers | Kids & Family | 1.55× | ||
| 15 | Huggies | Kids & Family | 1.55× | ||
| 16 | Sun tanning | Beauty & Wellness | 1.55× | ||
| 17 | Daniel Wellington | Fashion & Accessoires | 1.54× | ||
| 18 | Manicure | Beauty & Wellness | 1.51× | ||
| 19 | The Body Shop | Beauty & Wellness | 1.51× | ||
| 20 | Waxing | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Extroversion | THRILL | 1.31× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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