A data profile of the people who buy, follow and care about Skin in Indonesia — modelled from more than twelve digital signal sources. Skin has an estimated audience of 8,136,963 people in Indonesia.
Skin has an estimated audience of 8,136,963 people in Indonesia. 68.1% are female, 31.9% are male, average age 36.2. Top brand affinities: Hair products, Luxury goods, Spas, Skin care, Kebaya.
Top brand affinities include Hair products, Luxury goods, Spas, with strongest over-indexing on Hair products (1.76× the country average).
Demographically, the Skin audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Skin fan in Indonesia is more female, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Hair products.
The key figures that characterise the Skin profile in Indonesia.
68.1% are female, 31.9% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.2 |
| Estimated audience size | 8,136,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Skin audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash | Beauty & Wellness | 2.53× | ||
| 02 | Indonesian cuisine | Food & Beverages | 2.14× | ||
| 03 | Social shopping | Shopping | 2.06× | ||
| 04 | Lipstick | Beauty & Wellness | 1.98× | ||
| 05 | Spas | Beauty & Wellness | 1.88× | ||
| 06 | Hair products | Beauty & Wellness | 1.76× | ||
| 07 | Viu (streaming media) | Movies & TV | 1.73× | ||
| 08 | Ice cream | Food & Beverages | 1.63× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 10 | Cholesterol | Food & Beverages | 1.60× | ||
| 11 | Kebaya | Fashion & Accessoires | 1.59× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 13 | Cruises | Travel & Leisure | 1.57× | ||
| 14 | Slim-fit pants | Fashion & Accessoires | 1.54× | ||
| 15 | Astro (Malaysian satellite television) | Movies & TV | 1.54× | ||
| 16 | Luxury goods | Fashion & Accessoires | 1.53× | ||
| 17 | Skin care | Beauty & Wellness | 1.53× | ||
| 18 | Cashback reward program | Shopping | 1.52× | ||
| 19 | Allkpop | Music & Radio | 1.52× | ||
| 20 | Garuda Indonesia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Career Orientation | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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