A data profile of the people who buy, follow and care about Cholesterol in Indonesia — modelled from more than twelve digital signal sources. Cholesterol has an estimated audience of 2,725,676 people in Indonesia.
The average Cholesterol fan in Indonesia is 42.6 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Sugar, Medicine, Family, with strongest over-indexing on Sugar (4.59× the country average).
Demographically, the Cholesterol audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Cholesterol fan in Indonesia is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Sugar.
The key figures that characterise the Cholesterol profile in Indonesia.
52.6% are female, 47.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.6 |
| Estimated audience size | 2,725,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 21% |
of the worldwide Cholesterol audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.2% |
| Japan | 12.7% |
| India | 4.1% |
Where the Cholesterol audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~300K | 1.54× | |
| 02 | Bengkulu | ~30K | 1.41× | |
| 03 | Riau Islands | ~40K | 1.30× | |
| 04 | Bali | ~70K | 1.23× | |
| 05 | Banten | ~100K | 1.19× | |
| 06 | West Papua | ~9K | 1.08× | |
| 07 | East Kalimantan | ~50K | 1.06× | |
| 08 | North Sulawesi | ~30K | 1.06× | |
| 09 | North Kalimantan | ~9K | 1.03× | |
| 10 | West Sulawesi | ~10K | 1.01× | |
| 11 | Special Region of Yogyakarta | ~50K | 1.00× | |
| 12 | Papua (province) | ~20K | 0.99× | |
| 13 | Central Kalimantan | ~20K | 0.98× | |
| 14 | Southeast Sulawesi | ~20K | 0.98× | |
| 15 | Maluku | ~10K | 0.98× | |
| 16 | Gorontalo (disambiguation)(2) | ~10K | 0.98× | |
| 17 | North Maluku | ~9K | 0.98× | |
| 18 | South Sumatra | ~60K | 0.97× | |
| 19 | Central Sulawesi | ~20K | 0.97× | |
| 20 | Bangka-Belitung Islands | ~10K | 0.97× | |
| 21 | South Kalimantan | ~30K | 0.95× | |
| 22 | North Sumatra | ~100K | 0.94× | |
| 23 | South Sulawesi | ~80K | 0.94× | |
| 24 | Lampung | ~50K | 0.94× | |
| 25 | West Kalimantan | ~40K | 0.94× | |
| 26 | Jambi | ~30K | 0.94× | |
| 27 | East Nusa Tenggara | ~30K | 0.93× | |
| 28 | West Nusa Tenggara | ~30K | 0.92× | |
| 29 | Riau | ~60K | 0.91× | |
| 30 | Aceh | ~30K | 0.89× | |
| 31 | East Java | ~300K | 0.87× | |
| 32 | West Sumatra | ~40K | 0.86× | |
| 33 | West Java | ~300K | 0.80× | |
| 34 | Central Java | ~200K | 0.80× |
The strongest cross-interests of the Cholesterol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar | Food & Beverages | 4.59× | ||
| 02 | Medicine | Business & Career | 2.34× | ||
| 03 | Sibling | Kids & Family | 2.15× | ||
| 04 | Infant | Kids & Family | 1.73× | ||
| 05 | Motherhood | Kids & Family | 1.72× | ||
| 06 | Fragrances | Beauty & Wellness | 1.70× | ||
| 07 | Coupons | Shopping | 1.70× | ||
| 08 | Child | Kids & Family | 1.67× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.65× | ||
| 10 | Politics and social issues | Politics & Society | 1.59× | ||
| 11 | Luxury goods | Fashion & Accessoires | 1.59× | ||
| 12 | Current events | Arts & Culture | 1.59× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.58× | ||
| 14 | Instant messaging | Internet & Social Media | 1.58× | ||
| 15 | Dresses | Fashion & Accessoires | 1.58× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Entrepreneurship | Business & Career | 1.54× | ||
| 18 | Comedy movies | Movies & TV | 1.53× | ||
| 19 | Indonesian language | Politics & Society | 1.51× | ||
| 20 | Oceania | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.98× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Tradition | CONSERVATISM | 0.67× | |
| Patriotism | CONSERVATISM | 0.89× |
Cholesterol has an estimated audience of 2,725,676 people in Indonesia, concentrated in West Java and Jakarta.
52.6% of Cholesterol fans are female, 47.4% are male, with an average age of 42.6 years.
Cholesterol fans show strongest brand affinity for Sugar (4.59×), Medicine (2.34×), and Family (1.54×) over the country average.
Cholesterol fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cholesterol itself, the audience over-indexes on Medicine (2.34×), Family (1.54×), Cosmetics (1.58×), and Politics and social issues (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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