A data profile of the people who buy, follow and care about Indonesian language in Indonesia — modelled from more than twelve digital signal sources. Indonesian language has an estimated audience of 13,586,842 people in Indonesia.
Indonesian language has an estimated audience of 13,586,842 people in Indonesia. 45.8% are female, 54.2% are male, average age 34.5. Top brand affinities: Telegram, Viu (streaming media), Indonesian cuisine, Cholesterol, Lottery.
Top brand affinities include Telegram, Viu (streaming media), Indonesian cuisine, with strongest over-indexing on Telegram (2.22× the country average).
Demographically, the Indonesian language audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Tradition, Travelling.
The typical Indonesian language fan in Indonesia is balanced, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Telegram.
The key figures that characterise the Indonesian language profile in Indonesia.
45.8% are female, 54.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.5 |
| Estimated audience size | 13,586,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Indonesian language audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 39.1% |
| Malaysia | 9.8% |
| Philippines | 5.3% |
The strongest cross-interests of the Indonesian language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.22× | ||
| 02 | Indonesian cuisine | Food & Beverages | 1.94× | ||
| 03 | Investment management | Business & Career | 1.88× | ||
| 04 | Viu (streaming media) | Movies & TV | 1.84× | ||
| 05 | Lottery | Games | 1.56× | ||
| 06 | Innovation | Business & Career | 1.56× | ||
| 07 | Baccarat | Games | 1.56× | ||
| 08 | AirAsia | Travel & Leisure | 1.56× | ||
| 09 | Activism | Politics & Society | 1.56× | ||
| 10 | NASDAQ | Business & Career | 1.56× | ||
| 11 | High-net-worth individual | Business & Career | 1.56× | ||
| 12 | Health insurance | Business & Career | 1.56× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.56× | ||
| 14 | Electric motorcycles and scooters | Cars & Mobility | 1.56× | ||
| 15 | Virtual private network | Technology & Electronics | 1.56× | ||
| 16 | Projectors | Technology & Electronics | 1.56× | ||
| 17 | Automated teller machine | Business & Career | 1.56× | ||
| 18 | Smart TV | Technology & Electronics | 1.56× | ||
| 19 | Cholesterol | Food & Beverages | 1.51× | ||
| 20 | GitHub | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Travelling | THRILL | 1.27× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.90× | |
| Sports Activity | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Indonesian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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