Rascasse Audience Intelligence

Japanese language Audience in Indonesia

A data profile of the people who buy, follow and care about Japanese language in Indonesia — modelled from more than twelve digital signal sources. Japanese language has an estimated audience of 4,790,620 people in Indonesia.

#4among Language in Indonesia
#259among Topic in Indonesia
#13in Politics & Society

The average Japanese language fan in Indonesia is 32.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Japanese language profile in Indonesia.

Audience size
4.8M
in Indonesia
Gender
49.4%♀
50.6% male
Age
32.5
average years
Country rank
#349
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese language fans

49.4% are female, 50.6% are male, average age 32.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Japanese language audience in Indonesia
MetricValue
Female49.4%
Male50.6%
Average age32.5
Estimated audience size4,790,620
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Japanese language audience in Indonesia
Age bracketShare%
16-1932%
20-2930%
30-3918%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Japanese language audience comes from Indonesia.

Worldwide audience distribution share by country for Japanese language
CountryShare
Japan22.0%
China16.7%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese language audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Japanese language fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~500K1.27×
02Banten~200K1.14×
03West Sulawesi~20K1.12×
04North Kalimantan~20K1.09×
05West Papua~20K1.08×
06Bangka-Belitung Islands~20K1.06×
07Gorontalo (disambiguation)(2)~20K1.05×
08North Maluku~20K1.05×
09Papua (province)~30K1.04×
10Bali~100K1.01×
11Bengkulu~40K1.01×
12Maluku~20K1.01×
13Riau Islands~50K1.00×
14Central Kalimantan~40K0.98×
15Southeast Sulawesi~40K0.98×
16West Kalimantan~70K0.97×
17North Sulawesi~50K0.97×
18Central Sulawesi~40K0.97×
19West Nusa Tenggara~60K0.96×
20Jambi~50K0.96×
21East Nusa Tenggara~50K0.96×
22Special Region of Yogyakarta~80K0.94×
23Aceh~60K0.94×
24South Kalimantan~60K0.94×
25Riau~100K0.93×
26North Sumatra~200K0.92×
27South Sumatra~100K0.92×
28Lampung~90K0.92×
29West Sumatra~80K0.92×
30East Kalimantan~70K0.92×
31South Sulawesi~100K0.89×
32West Java~600K0.84×
33East Java~400K0.82×
34Central Java~400K0.79×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Japanese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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