A data profile of the people who buy, follow and care about Korean language in Indonesia — modelled from more than twelve digital signal sources. Korean language has an estimated audience of 6,306,041 people in Indonesia.
Korean language has an estimated audience of 6,306,041 people in Indonesia. 58.8% are female, 41.2% are male, average age 32.1. Top brand affinities: Traveloka, Kebaya, Allkpop, Milk, FamilyMart.
Top brand affinities include Traveloka, Kebaya, Allkpop, with strongest over-indexing on Traveloka (2.1× the country average).
Demographically, the Korean language audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Korean language fan in Indonesia is more female, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Traveloka.
The key figures that characterise the Korean language profile in Indonesia.
58.8% are female, 41.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 32.1 |
| Estimated audience size | 6,306,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Korean language audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 20.2% |
| Japan | 18.3% |
| United States | 6.3% |
The strongest cross-interests of the Korean language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astro (Malaysian satellite television) | Movies & TV | 2.19× | ||
| 02 | Allkpop | Music & Radio | 2.18× | ||
| 03 | Fast fashion | Fashion & Accessoires | 2.18× | ||
| 04 | Digital art | Arts & Culture | 2.18× | ||
| 05 | Traveloka | Travel & Leisure | 2.10× | ||
| 06 | 7-Eleven | Shopping | 2.10× | ||
| 07 | Scholarship | Kids & Family | 1.99× | ||
| 08 | Haute couture | Fashion & Accessoires | 1.99× | ||
| 09 | FamilyMart | Shopping | 1.98× | ||
| 10 | CIMB | Business & Career | 1.96× | ||
| 11 | Maybank | Business & Career | 1.93× | ||
| 12 | Bank Negara Indonesia | Business & Career | 1.87× | ||
| 13 | Self-love | Health | 1.82× | ||
| 14 | Travel Blogger | Travel & Leisure | 1.81× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.75× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.71× | ||
| 17 | Garuda Indonesia | Travel & Leisure | 1.69× | ||
| 18 | GitHub | Internet & Social Media | 1.59× | ||
| 19 | Milk | Food & Beverages | 1.56× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Career Orientation | POWER | 1.30× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korean language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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