A data profile of the people who buy, follow and care about FamilyMart in Indonesia — modelled from more than twelve digital signal sources. FamilyMart has an estimated audience of 3,115,806 people in Indonesia.
The average FamilyMart fan in Indonesia is 32.2 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Real Madrid C.F., Persib Bandung, Food and drink, with strongest over-indexing on Real Madrid C.F. (1.78× the country average).
Demographically, the FamilyMart audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical FamilyMart fan in Indonesia is more female, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the FamilyMart profile in Indonesia.
58.3% are female, 41.7% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 32.2 |
| Estimated audience size | 3,115,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide FamilyMart audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 52.9% |
| China | 11.8% |
| Indonesia | 10.7% |
Where the FamilyMart audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~2.5M | 12.90× | |
| 02 | Banten | ~800K | 6.40× | |
| 03 | West Java | ~2M | 3.68× | |
| 04 | East Java | ~900K | 2.73× | |
| 05 | Special Region of Yogyakarta | ~70K | 1.38× | |
| 06 | Bali | ~60K | 0.91× | |
| 07 | West Papua | ~9K | 0.90× | |
| 08 | North Maluku | ~9K | 0.81× | |
| 09 | Maluku | ~10K | 0.77× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 0.76× | |
| 11 | Central Java | ~200K | 0.73× | |
| 12 | Papua (province) | ~10K | 0.73× | |
| 13 | North Kalimantan | ~7K | 0.73× | |
| 14 | Bengkulu | ~20K | 0.65× | |
| 15 | West Sulawesi | ~8K | 0.65× | |
| 16 | Central Sulawesi | ~20K | 0.58× | |
| 17 | Southeast Sulawesi | ~10K | 0.57× | |
| 18 | Bangka-Belitung Islands | ~9K | 0.57× | |
| 19 | Central Kalimantan | ~10K | 0.48× | |
| 20 | North Sulawesi | ~20K | 0.47× | |
| 21 | East Nusa Tenggara | ~10K | 0.43× | |
| 22 | Jambi | ~10K | 0.42× | |
| 23 | Riau Islands | ~10K | 0.41× | |
| 24 | South Kalimantan | ~20K | 0.40× | |
| 25 | West Nusa Tenggara | ~10K | 0.37× | |
| 26 | Lampung | ~20K | 0.36× | |
| 27 | West Sumatra | ~20K | 0.36× | |
| 28 | Aceh | ~20K | 0.36× | |
| 29 | East Kalimantan | ~20K | 0.35× | |
| 30 | West Kalimantan | ~20K | 0.34× | |
| 31 | South Sumatra | ~20K | 0.33× | |
| 32 | Riau | ~20K | 0.32× | |
| 33 | South Sulawesi | ~20K | 0.27× | |
| 34 | North Sumatra | ~40K | 0.25× |
The strongest cross-interests of the FamilyMart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia | Travel & Leisure | 1.92× | ||
| 02 | Malay language | Politics & Society | 1.89× | ||
| 03 | Persib Bandung | Sports | 1.79× | ||
| 04 | FC Barcelona | Sports | 1.79× | ||
| 05 | Real Madrid C.F. | Sports | 1.78× | ||
| 06 | Shoes | Fashion & Accessoires | 1.77× | ||
| 07 | Manchester United F.C. | Sports | 1.76× | ||
| 08 | TV | Movies & TV | 1.73× | ||
| 09 | Internet & Social Media | 1.70× | |||
| 10 | Beverages | Food & Beverages | 1.70× | ||
| 11 | TV Tokyo | Movies & TV | 1.67× | ||
| 12 | Clothing | Fashion & Accessoires | 1.64× | ||
| 13 | Reading | Literature | 1.64× | ||
| 14 | Video | Movies & TV | 1.64× | ||
| 15 | Vehicles | Cars & Mobility | 1.63× | ||
| 16 | Food and drink | Food & Beverages | 1.62× | ||
| 17 | Music | Business & Career | 1.60× | ||
| 18 | Entertainment | Movies & TV | 1.60× | ||
| 19 | Games | Games | 1.51× | ||
| 20 | Sports | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Travelling | THRILL | 1.40× |
FamilyMart's target market in Indonesia covers an estimated 3,115,806 people, concentrated in Jakarta and West Java.
58.3% of the FamilyMart audience are female, 41.7% are male, with an average age of 32.2 years.
FamilyMart fans show strongest brand affinity for Real Madrid C.F. (1.78×), Persib Bandung (1.79×), and Food and drink (1.62×) over the country average.
FamilyMart fans in Indonesia are most concentrated in Jakarta (reach ~2.5M), West Java (reach ~2M), and East Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond FamilyMart itself, the audience over-indexes on Persib Bandung (1.79×), Food and drink (1.62×), Clothing (1.64×), and TV (1.73×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for FamilyMart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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