Rascasse Audience Intelligence

Games Audience in Indonesia

A data profile of the people who buy, follow and care about Games in Indonesia — modelled from more than twelve digital signal sources. Games has an estimated audience of 18,949,111 people in Indonesia.

#9among Topic in Indonesia
#1in Games

The average Games fan in Indonesia is 34.8 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Games profile in Indonesia.

Audience size
18.9M
in Indonesia
Gender
40.6%♀
59.4% male
Age
34.8
average years
Country rank
#13
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Games fans

40.6% are female, 59.4% are male, average age 34.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Games audience in Indonesia
MetricValue
Female40.6%
Male59.4%
Average age34.8
Estimated audience size18,949,111
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Games audience in Indonesia
Age bracketShare%
16-1922%
20-2931%
30-3922%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Games audience comes from Indonesia.

Worldwide audience distribution share by country for Games
CountryShare
United States18.3%
Japan5.9%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Games fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Kalimantan~500K1.51×
02Riau Islands~300K1.47×
03East Java~3M1.36×
04Riau~600K1.33×
05Central Java~2.5M1.32×
06Lampung~500K1.27×
07North Sumatra~1M1.24×
08West Kalimantan~300K1.24×
09West Sumatra~400K1.23×
10Bangka-Belitung Islands~100K1.20×
11West Sulawesi~90K1.20×
12South Kalimantan~300K1.19×
13Aceh~300K1.18×
14Special Region of Yogyakarta~400K1.13×
15Central Kalimantan~200K1.10×
16North Kalimantan~60K1.06×
17Jambi~200K1.05×
18South Sulawesi~600K1.01×
19Bengkulu~200K1.01×
20South Sumatra~500K1.00×
21West Java~3M0.96×
22Southeast Sulawesi~100K0.87×
23Bali~300K0.86×
24Banten~600K0.82×
25Central Sulawesi~100K0.82×
26Jakarta~1M0.73×
27Gorontalo (disambiguation)(2)~60K0.73×
28East Nusa Tenggara~100K0.71×
29West Nusa Tenggara~200K0.65×
30Maluku~60K0.64×
31Papua (province)~70K0.62×
32North Sulawesi~100K0.60×
33West Papua~30K0.57×
34North Maluku~30K0.40×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Indonesia

See Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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