A data profile of the people who buy, follow and care about Games in Poland — modelled from more than twelve digital signal sources. Games has an estimated audience of 10,796,028 people in Poland.
Games has an estimated audience of 10,796,028 people in Poland. 52.7% are female, 47.3% are male, average age 38.6. Top brand affinities: Cybernetics, Craps, Pocono Mountains, Mount Airy Casino Resort.
Top brand affinities include Cybernetics, Craps, Pocono Mountains, with strongest over-indexing on Cybernetics (1.59× the country average).
Demographically, the Games audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical Games fan in Poland is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Cybernetics.
The key figures that characterise the Games profile in Poland.
52.7% are female, 47.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.6 |
| Estimated audience size | 10,796,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 1.62× | ||
| 02 | Mount Airy Casino Resort | Travel & Leisure | 1.62× | ||
| 03 | Cybernetics | Politics & Society | 1.59× | ||
| 04 | Pocono Mountains | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Sustainability | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| DIY Mentality | THRILL | 0.48× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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