A data profile of the people who buy, follow and care about Games in Malaysia — modelled from more than twelve digital signal sources. Games has an estimated audience of 7,560,538 people in Malaysia.
Games has an estimated audience of 7,560,538 people in Malaysia. 45.3% are female, 54.7% are male, average age 37.8. Top brand affinities: Monarchy, Subcompact car, Wide leg jeans, Banglavision, Better Call Saul.
Top brand affinities include Monarchy, Subcompact car, Wide leg jeans, with strongest over-indexing on Monarchy (1.52× the country average).
Demographically, the Games audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Games fan in Malaysia is balanced, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Monarchy.
The key figures that characterise the Games profile in Malaysia.
45.3% are female, 54.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 37.8 |
| Estimated audience size | 7,560,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Games audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The L Word | Movies & TV | 2.27× | ||
| 02 | NFL Network | Sports | 2.23× | ||
| 03 | CS:GO Lounge | Games | 2.19× | ||
| 04 | NRC Handelsblad | News | 2.03× | ||
| 05 | Pokémon Platinum | Games | 1.96× | ||
| 06 | Wide leg jeans | Fashion & Accessoires | 1.88× | ||
| 07 | Jeep Grand Cherokee | Cars & Mobility | 1.88× | ||
| 08 | Boom Beach | Games | 1.85× | ||
| 09 | Better Call Saul | Movies & TV | 1.82× | ||
| 10 | Frederick Lau | Movies & TV | 1.82× | ||
| 11 | 4 Blocks | Movies & TV | 1.82× | ||
| 12 | Rainer Bock | Movies & TV | 1.82× | ||
| 13 | Banglavision | Movies & TV | 1.65× | ||
| 14 | Grameenphone | Technology & Electronics | 1.64× | ||
| 15 | Subcompact car | Cars & Mobility | 1.61× | ||
| 16 | Academy Award for Best Director | Movies & TV | 1.61× | ||
| 17 | Monarchy | Politics & Society | 1.52× | ||
| 18 | Thomas Azier | Music & Radio | 1.52× | ||
| 19 | Manila Bulletin | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Travelling | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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