A data profile of the people who buy, follow and care about Games in Switzerland — modelled from more than twelve digital signal sources. Games has an estimated audience of 3,796,111 people in Switzerland.
The average Games fan in Switzerland is 40.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Adventure game, Role-playing games, Action games, with strongest over-indexing on Adventure game (1.57× the country average).
Demographically, the Games audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Games fan in Switzerland is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Adventure game.
The key figures that characterise the Games profile in Switzerland.
47.6% are female, 52.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.7 |
| Estimated audience size | 3,796,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Games audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~400K | 1.74× | |
| 02 | Canton of Zürich | ~1M | 1.59× | |
| 03 | Canton of St. Gallen | ~300K | 1.57× | |
| 04 | Solothurn | ~100K | 1.49× | |
| 05 | Canton of Bern | ~500K | 1.42× | |
| 06 | Thurgau | ~100K | 1.41× | |
| 07 | Basel-Landschaft | ~100K | 1.36× | |
| 08 | Luzern | ~200K | 1.32× | |
| 09 | Schwyz | ~70K | 1.32× | |
| 10 | Canton of Zug | ~60K | 1.28× | |
| 11 | Graubünden | ~100K | 1.23× | |
| 12 | Basel-City | ~200K | 1.05× | |
| 13 | Schaffhausen | ~30K | 0.93× | |
| 14 | Appenzell Ausserrhoden | ~20K | 0.90× | |
| 15 | Vaud | ~300K | 0.85× | |
| 16 | Canton of Geneva | ~200K | 0.85× | |
| 17 | Appenzell Innerrhoden | ~4K | 0.85× | |
| 18 | Canton of Glarus | ~10K | 0.84× | |
| 19 | Canton of Obwalden | ~10K | 0.83× | |
| 20 | Fribourg | ~100K | 0.81× | |
| 21 | Uri | ~10K | 0.81× | |
| 22 | Canton of Nidwalden | ~10K | 0.79× | |
| 23 | Valais | ~100K | 0.77× | |
| 24 | Jura | ~20K | 0.69× | |
| 25 | Ticino | ~100K | 0.66× | |
| 26 | Neuchatel | ~50K | 0.63× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming | Games | 1.65× | ||
| 02 | Strategy games | Games | 1.59× | ||
| 03 | Action-adventure game | Games | 1.59× | ||
| 04 | Massively multiplayer online role-playing games | Games | 1.58× | ||
| 05 | Adventure game | Games | 1.57× | ||
| 06 | Steam | Games | 1.57× | ||
| 07 | World of Warcraft | Games | 1.57× | ||
| 08 | League of Legends | Games | 1.57× | ||
| 09 | Otaku | Literature | 1.57× | ||
| 10 | Real-time strategy | Games | 1.56× | ||
| 11 | Animated cartoon | Movies & TV | 1.56× | ||
| 12 | Playstation 5 | Games | 1.55× | ||
| 13 | PC game | Games | 1.55× | ||
| 14 | Fortnite | Games | 1.55× | ||
| 15 | Role-playing games | Games | 1.54× | ||
| 16 | Action games | Games | 1.54× | ||
| 17 | Massively multiplayer online games | Games | 1.54× | ||
| 18 | Board games | Games | 1.53× | ||
| 19 | Gaming computer | Technology & Electronics | 1.52× | ||
| 20 | Tabletop game | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.10× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× |
Games has an estimated audience of 3,796,111 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.6% of Games fans are female, 52.4% are male, with an average age of 40.7 years.
Games fans show strongest brand affinity for Adventure game (1.57×), Role-playing games (1.54×), and Action games (1.54×) over the country average.
Games fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~500K), and Aargau (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Role-playing games (1.54×), Action games (1.54×), Playstation 5 (1.55×), and PC game (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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