A data profile of the people who buy, follow and care about Sports in Switzerland — modelled from more than twelve digital signal sources. Sports has an estimated audience of 5,256,076 people in Switzerland.
The average Sports fan in Switzerland is 41.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Switzerland, Engine, Tour de France, with strongest over-indexing on Switzerland (1.51× the country average).
Demographically, the Sports audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Sports fan in Switzerland is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Switzerland.
The key figures that characterise the Sports profile in Switzerland.
50.3% are female, 49.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 41.3 |
| Estimated audience size | 5,256,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Sports audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Where the Sports audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Valais | ~300K | 2.41× | |
| 02 | Vaud | ~600K | 2.37× | |
| 03 | Fribourg | ~200K | 2.06× | |
| 04 | Canton of Geneva | ~500K | 1.87× | |
| 05 | Neuchatel | ~100K | 1.62× | |
| 06 | Graubünden | ~200K | 1.47× | |
| 07 | Canton of Zürich | ~1M | 1.15× | |
| 08 | Canton of Bern | ~600K | 1.14× | |
| 09 | Basel-City | ~200K | 0.95× | |
| 10 | Luzern | ~200K | 0.92× | |
| 11 | Jura | ~30K | 0.85× | |
| 12 | Canton of Zug | ~50K | 0.80× | |
| 13 | Canton of St. Gallen | ~200K | 0.79× | |
| 14 | Ticino | ~200K | 0.78× | |
| 15 | Thurgau | ~100K | 0.75× | |
| 16 | Appenzell Innerrhoden | ~5K | 0.74× | |
| 17 | Uri | ~10K | 0.73× | |
| 18 | Aargau | ~200K | 0.72× | |
| 19 | Canton of Nidwalden | ~10K | 0.72× | |
| 20 | Canton of Obwalden | ~10K | 0.72× | |
| 21 | Canton of Glarus | ~10K | 0.72× | |
| 22 | Basel-Landschaft | ~90K | 0.71× | |
| 23 | Appenzell Ausserrhoden | ~10K | 0.64× | |
| 24 | Solothurn | ~90K | 0.62× | |
| 25 | Schwyz | ~50K | 0.62× | |
| 26 | Schaffhausen | ~30K | 0.60× |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wrench | Home & Garden | 1.73× | ||
| 02 | Hammer | Home & Garden | 1.72× | ||
| 03 | Drill | Home & Garden | 1.62× | ||
| 04 | Sport bike | Cars & Mobility | 1.59× | ||
| 05 | All-terrain vehicle | Cars & Mobility | 1.59× | ||
| 06 | Golf ball | Sports | 1.59× | ||
| 07 | Babywalz | Kids & Family | 1.58× | ||
| 08 | Engine | Cars & Mobility | 1.57× | ||
| 09 | Hand tool | Home & Garden | 1.56× | ||
| 10 | Carcare | Cars & Mobility | 1.56× | ||
| 11 | Tour de France | Sports | 1.54× | ||
| 12 | Motorcycle club | Cars & Mobility | 1.53× | ||
| 13 | Auto mechanic | Cars & Mobility | 1.53× | ||
| 14 | Cars (film) | Movies & TV | 1.52× | ||
| 15 | Driving | Cars & Mobility | 1.52× | ||
| 16 | Automotive design | Business & Career | 1.52× | ||
| 17 | Auto maintenance | Cars & Mobility | 1.52× | ||
| 18 | PGA Tour | Sports | 1.52× | ||
| 19 | Switzerland | Travel & Leisure | 1.51× | ||
| 20 | Motorcycle accessories | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Social Media Usage | JOY | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.04× | |
| Travelling | THRILL | 1.08× | |
| Price Sensitivity | PREMIUM | 1.09× |
Sports has an estimated audience of 5,256,076 people in Switzerland, concentrated in Canton of Zürich and Vaud.
50.3% of Sports fans are female, 49.7% are male, with an average age of 41.3 years.
Sports fans show strongest brand affinity for Switzerland (1.51×), Engine (1.57×), and Tour de France (1.54×) over the country average.
Sports fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Vaud (reach ~600K), and Canton of Bern (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sports itself, the audience over-indexes on Engine (1.57×), Tour de France (1.54×), Cars (film) (1.52×), and Sport bike (1.59×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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