Rascasse Audience Intelligence

Sports Audience in Indonesia

A data profile of the people who buy, follow and care about Sports in Indonesia — modelled from more than twelve digital signal sources. Sports has an estimated audience of 17,934,900 people in Indonesia.

#10among Lifestyle cluster in Indonesia
#12among Topic in Indonesia
#2in Sports

The average Sports fan in Indonesia is 34.5 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, North Sumatra, Central Java.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sports profile in Indonesia.

Audience size
17.9M
in Indonesia
Gender
43.2%♀
56.8% male
Age
34.5
average years
Country rank
#16
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports fans

43.2% are female, 56.8% are male, average age 34.5.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Sports audience in Indonesia
MetricValue
Female43.2%
Male56.8%
Average age34.5
Estimated audience size17,934,900
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Sports audience in Indonesia
Age bracketShare%
16-1924%
20-2930%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Sports audience comes from Indonesia.

Worldwide audience distribution share by country for Sports
CountryShare
United States20.3%
Japan8.3%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Sports fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Sumatra~1.5M1.98×
02Aceh~500K1.94×
03Jambi~300K1.31×
04South Sumatra~500K1.26×
05North Kalimantan~70K1.25×
06North Maluku~80K1.22×
07Bangka-Belitung Islands~100K1.12×
08West Nusa Tenggara~200K1.10×
09Papua (province)~100K1.10×
10East Nusa Tenggara~200K1.09×
11South Kalimantan~200K1.07×
12Central Sulawesi~200K1.01×
13Banten~700K0.99×
14Southeast Sulawesi~100K0.99×
15Bengkulu~100K0.98×
16West Kalimantan~300K0.97×
17Gorontalo (disambiguation)(2)~70K0.97×
18West Sulawesi~70K0.97×
19Bali~300K0.94×
20Riau Islands~200K0.93×
21Central Kalimantan~100K0.91×
22Special Region of Yogyakarta~300K0.89×
23South Sulawesi~400K0.85×
24East Kalimantan~200K0.85×
25West Papua~50K0.83×
26Maluku~70K0.80×
27Central Java~1.5M0.79×
28Riau~300K0.79×
29Lampung~300K0.73×
30North Sulawesi~100K0.73×
31West Sumatra~200K0.71×
32Jakarta~1M0.69×
33East Java~1.5M0.67×
34West Java~2M0.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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