A data profile of the people who buy, follow and care about Engine in Switzerland — modelled from more than twelve digital signal sources. Engine has an estimated audience of 930,203 people in Switzerland.
Engine has an estimated audience of 930,203 people in Switzerland. 21.2% are female, 78.8% are male, average age 38.4. Top brand affinities: AutoScout24, Sports, Aldi, Škoda Auto, Solar energy.
Top brand affinities include AutoScout24, Sports, Aldi, with strongest over-indexing on AutoScout24 (2.62× the country average).
Demographically, the Engine audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
The typical Engine fan in Switzerland is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Engine profile in Switzerland.
21.2% are female, 78.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 38.4 |
| Estimated audience size | 930,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Engine audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lexus | Cars & Mobility | 4.39× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 4.06× | ||
| 03 | Antique car | Cars & Mobility | 3.76× | ||
| 04 | Car dealership | Cars & Mobility | 3.50× | ||
| 05 | Mazda | Cars & Mobility | 3.38× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.30× | ||
| 07 | Hatchback | Cars & Mobility | 3.27× | ||
| 08 | City car | Cars & Mobility | 3.26× | ||
| 09 | Lewis Hamilton | Sports | 3.22× | ||
| 10 | Solar energy | Home & Garden | 3.19× | ||
| 11 | Škoda Auto | Cars & Mobility | 3.11× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 3.02× | ||
| 13 | Used car | Cars & Mobility | 2.96× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 2.92× | ||
| 15 | Hyundai | Cars & Mobility | 2.90× | ||
| 16 | Tesla Motors | Cars & Mobility | 2.87× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.62× | ||
| 18 | SUVs | Cars & Mobility | 2.00× | ||
| 19 | Aldi | Shopping | 1.96× | ||
| 20 | Sports | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Mindfulness | BALANCE | 0.60× | |
| Sustainability | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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