A data profile of the people who buy, follow and care about Engine in Indonesia — modelled from more than twelve digital signal sources. Engine has an estimated audience of 3,408,739 people in Indonesia.
Engine has an estimated audience of 3,408,739 people in Indonesia. 23.8% are female, 76.2% are male, average age 34.3. Top brand affinities: Ligue 1, Casino games, Real Betis, Sports betting, A.C. Milan.
Top brand affinities include Ligue 1, Casino games, Real Betis, with strongest over-indexing on Ligue 1 (6.12× the country average).
Demographically, the Engine audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Engine fan in Indonesia is more male, around 34.3 years old, with strong Individualism tendencies and a notable affinity for Ligue 1.
The key figures that characterise the Engine profile in Indonesia.
23.8% are female, 76.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 34.3 |
| Estimated audience size | 3,408,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Engine audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 6.12× | ||
| 02 | Casino games | Games | 6.12× | ||
| 03 | Sports betting | Games | 6.12× | ||
| 04 | Air Jordan | Fashion & Accessoires | 6.12× | ||
| 05 | Real Betis | Sports | 5.89× | ||
| 06 | Atlético Madrid | Sports | 5.43× | ||
| 07 | Athletic Bilbao | Sports | 5.32× | ||
| 08 | Aston Villa F.C. | Sports | 4.83× | ||
| 09 | Tottenham Hotspur F.C. | Sports | 3.83× | ||
| 10 | A.C. Milan | Sports | 3.40× | ||
| 11 | A.S. Roma | Sports | 3.38× | ||
| 12 | Digital photography | Business & Career | 3.02× | ||
| 13 | Paris Saint-Germain | Sports | 2.62× | ||
| 14 | Serie A | Sports | 2.53× | ||
| 15 | Inter Milan | Sports | 2.44× | ||
| 16 | Manchester City F.C. | Sports | 2.42× | ||
| 17 | Traveloka | Travel & Leisure | 1.89× | ||
| 18 | Manchester United F.C. | Sports | 1.85× | ||
| 19 | FC Barcelona | Sports | 1.54× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.79× | |
| Spirituality | BALANCE | 1.74× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Mindfulness | BALANCE | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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