A data profile of the people who buy, follow and care about Casino games in Indonesia — modelled from more than twelve digital signal sources. Casino games has an estimated audience of 3,532,920 people in Indonesia.
The average Casino games fan in Indonesia is 37.0 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Casino, Non-fiction books, Mobile gambling, with strongest over-indexing on Casino (7.17× the country average).
Demographically, the Casino games audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Casino games fan in Indonesia is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casino.
The key figures that characterise the Casino games profile in Indonesia.
31.9% are female, 68.1% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 37.0 |
| Estimated audience size | 3,532,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Casino games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 11.0% |
| Japan | 9.0% |
Where the Casino games audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~200K | 7.59× | |
| 02 | North Kalimantan | ~10K | 1.04× | |
| 03 | West Papua | ~10K | 1.04× | |
| 04 | Papua (province) | ~20K | 1.02× | |
| 05 | North Maluku | ~10K | 1.02× | |
| 06 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 07 | Maluku | ~20K | 1.01× | |
| 08 | Riau Islands | ~40K | 1.00× | |
| 09 | Bengkulu | ~30K | 1.00× | |
| 10 | Gorontalo (disambiguation)(2) | ~20K | 1.00× | |
| 11 | West Sulawesi | ~10K | 1.00× | |
| 12 | Jakarta | ~300K | 0.99× | |
| 13 | Southeast Sulawesi | ~30K | 0.97× | |
| 14 | Central Sulawesi | ~30K | 0.96× | |
| 15 | Jambi | ~40K | 0.95× | |
| 16 | North Sulawesi | ~40K | 0.95× | |
| 17 | East Nusa Tenggara | ~40K | 0.95× | |
| 18 | West Nusa Tenggara | ~40K | 0.94× | |
| 19 | Aceh | ~40K | 0.93× | |
| 20 | West Sumatra | ~60K | 0.92× | |
| 21 | West Kalimantan | ~50K | 0.92× | |
| 22 | South Kalimantan | ~40K | 0.92× | |
| 23 | Lampung | ~70K | 0.90× | |
| 24 | South Sumatra | ~80K | 0.89× | |
| 25 | Riau | ~70K | 0.89× | |
| 26 | East Kalimantan | ~50K | 0.89× | |
| 27 | South Sulawesi | ~90K | 0.87× | |
| 28 | Bali | ~60K | 0.87× | |
| 29 | Special Region of Yogyakarta | ~50K | 0.86× | |
| 30 | North Sumatra | ~100K | 0.81× | |
| 31 | Banten | ~100K | 0.79× | |
| 32 | Central Java | ~200K | 0.68× | |
| 33 | East Java | ~200K | 0.65× | |
| 34 | West Java | ~300K | 0.59× |
The strongest cross-interests of the Casino games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reggae genres | Music & Radio | 13.83× | ||
| 02 | Roots reggae | Music & Radio | 11.63× | ||
| 03 | Mobile gambling | Games | 8.50× | ||
| 04 | Non-fiction books | Literature | 7.89× | ||
| 05 | Casino | Games | 7.17× | ||
| 06 | Word games | Games | 7.12× | ||
| 07 | Tabletop game | Games | 6.40× | ||
| 08 | Dark fantasy | Literature | 6.23× | ||
| 09 | Engine | Cars & Mobility | 6.12× | ||
| 10 | Browser games | Games | 5.53× | ||
| 11 | Audio equipment | Technology & Electronics | 5.47× | ||
| 12 | Tamil language | Politics & Society | 5.40× | ||
| 13 | Dancehalls | Music & Radio | 4.86× | ||
| 14 | Poker | Games | 4.45× | ||
| 15 | Board games | Games | 4.31× | ||
| 16 | Slot machine | Games | 3.79× | ||
| 17 | OLX | Shopping | 3.78× | ||
| 18 | YouTube Music | Internet & Social Media | 3.65× | ||
| 19 | Gambling | Games | 2.86× | ||
| 20 | Clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.81× | |
| Individualism | JOY | 1.56× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Travelling | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 1.00× |
Casino games has an estimated audience of 3,532,920 people in Indonesia, concentrated in West Java and Jakarta.
31.9% of Casino games fans are female, 68.1% are male, with an average age of 37.0 years.
Casino games fans show strongest brand affinity for Casino (7.17×), Non-fiction books (7.89×), and Mobile gambling (8.5×) over the country average.
Casino games fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~300K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Casino games itself, the audience over-indexes on Non-fiction books (7.89×), Mobile gambling (8.5×), Engine (6.12×), and Reggae genres (13.83×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Casino games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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