A data profile of the people who buy, follow and care about Casino games in South Africa — modelled from more than twelve digital signal sources. Casino games has an estimated audience of 923,112 people in South Africa.
Casino games has an estimated audience of 923,112 people in South Africa. 52.5% are female, 47.5% are male, average age 38.3. Top brand affinities: Slot machine, Autotrader, Browser games, Non-fiction books, Casino.
Top brand affinities include Slot machine, Autotrader, Browser games, with strongest over-indexing on Slot machine (9.2× the country average).
Demographically, the Casino games audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Casino games fan in South Africa is balanced, around 38.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Slot machine.
The key figures that characterise the Casino games profile in South Africa.
52.5% are female, 47.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.3 |
| Estimated audience size | 923,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Casino games audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 11.0% |
| Japan | 9.0% |
The strongest cross-interests of the Casino games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 9.20× | ||
| 02 | Browser games | Games | 6.93× | ||
| 03 | Tabletop game | Games | 6.26× | ||
| 04 | Non-fiction books | Literature | 4.65× | ||
| 05 | Network storage | Technology & Electronics | 3.71× | ||
| 06 | Massively multiplayer online games | Games | 3.63× | ||
| 07 | Casino | Games | 3.58× | ||
| 08 | Strategy games | Games | 3.51× | ||
| 09 | Audio equipment | Technology & Electronics | 3.36× | ||
| 10 | Camcorders | Technology & Electronics | 3.25× | ||
| 11 | GPS devices | Technology & Electronics | 2.99× | ||
| 12 | E-book readers | Technology & Electronics | 2.87× | ||
| 13 | Word games | Games | 2.81× | ||
| 14 | Massively multiplayer online role-playing games | Games | 2.79× | ||
| 15 | Gambling | Games | 2.74× | ||
| 16 | Email marketing | Business & Career | 2.66× | ||
| 17 | Lottoland | Games | 2.41× | ||
| 18 | Card games | Games | 2.28× | ||
| 19 | Autotrader | Cars & Mobility | 2.05× | ||
| 20 | Family car | Cars & Mobility | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.06× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.95× | |
| Travelling | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Casino games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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